Best Google Review Widgets for Your Website (2026): 7 Tools Compared

Prices checked on each vendor's own pricing page between 2026-09-24 and 2026-10-08. We update this page when a vendor changes a plan.

A Google review widget does one thing: it pulls the reviews from your Google Business Profile and shows them on your website, with your star rating, so visitors do not have to leave to check. Two tools lead this category on price and polish: Trustindex, which is the cheapest way to unlimited widgets and views, and Elfsight, which is the quickest to set up. VideoTestimonials, our product, is not a dedicated Google review widget, and we say below where it fits and where it does not.

What to compare

1. Connecting to Google. None of the tools here need a Google API key.
2. Updates. How quickly new reviews appear, and on which plan.
3. View limits. Some widgets are metered by monthly views and switch off at the limit; others are unlimited.
4. Filtering. Showing only 4- and 5-star reviews, hiding by keyword, or hand-picking reviews.
5. Layouts and styling. Carousel, grid, badge, floating popup, and whether you can match your fonts and colours.
6. Other platforms. Most businesses also have reviews on Facebook, Yelp, Trustpilot or an industry site.
7. A "write a review" button, if you also want more Google reviews.

The tools at a glance

The 7 tools, reviewed

1. Trustindex — the best value for Google reviews

Trustindex is built for exactly this job. It pulls reviews from 133 platforms, Google among them, into widgets with 36 layouts and 25 pre-designed styles on its paid plans. The Single plan at $65/year covers one company with unlimited websites, widgets, views and reviews, plus AI translation of review text into 52 languages, review photos, rich snippets, a negative reviews filter, manual review selection and daily widget refresh. Pro covers 5 companies and Ultimate unlimited, for agencies. There is a 30-day money-back guarantee, and paid features can be tried free for 7 days before falling back to the free package.

The free package includes review widgets, review certificates and trustmarks, and widget customisation, but not the full layout library, the filters or daily refresh.

Choose it if you want Google reviews on your site at the lowest cost and without view limits.

Not for: month-to-month billing; paid plans are yearly.

2. Elfsight — the quickest to set up and style

Elfsight's Google Reviews widget connects with your Place ID, business address or name, or a Google Maps share link, with no API key. Its FAQ says new reviews usually appear within 72 hours. You can show only 4- and 5-star reviews, hide reviews by keyword or reviewer name, and add a "Write a review" button that opens your Google review form. It offers six layout variations, a header with your star rating, an AI summary card, and auto-translation of reviews on Pro and higher. Elfsight lists the widget as working on Squarespace, Shopify, Webflow, Wix, WordPress, Google Sites and other builders.

The catch is the meter. The free plan includes 200 views a month and 1 widget; Basic at $6/month includes 5,000 views and 3 widgets; Pro 50,000. Elfsight's pricing page says that going over the limit temporarily deactivates the widget.

Choose it if your site has modest traffic and you want the widget live today.

Not for: high-traffic pages on a small plan.

3. Shapo — a free Google reviews widget

Shapo offers a free Google reviews widget: search for your business, pick a grid, single review, carousel or badge layout, match your brand, and paste the embed code. It publishes install guides for WordPress (with a plugin), Wix, Shopify, Squarespace, Webflow, Framer, GoHighLevel, Kajabi and other builders, and offers optional schema markup. The free plan stops at 10 testimonials in total. Pro at $29/month removes the limit and Shapo branding and imports from 30+ platforms.

Choose it if you want Google reviews and collected testimonials in one tool on a small site.

Not for: showing your full review history for free.

4. Feedspace — imports from many platforms

Feedspace imports reviews from over 100 platforms on Professional at $29/month, with automatic review syncing, and shows them in unlimited widgets and Wall of Love pages. It also collects its own text and video reviews; the free plan includes 20 of each. On the free plan, 10 reviews are on display.

Choose it if your reviews are spread across Google and several other platforms and you also want video.

Not for: a free widget showing your full Google history.

5. Senja — Google reviews inside a testimonial tool

Senja imports testimonials from 18 social media sites and review platforms on every plan, and its Starter plan at $29/month adds testimonial autosync, which pulls in new ones automatically. Widgets from over 20 templates and Walls of Love are included on every plan. It costs more than a dedicated review widget, but you also get collection forms, video and a Wall of Love.

Choose it if Google reviews are one source among several, including your own testimonials.

Not for: a Google widget alone; Trustindex does that for less.

6. NiceJob — for local businesses that need more reviews

NiceJob's Starter plan at $75/month sends review requests by SMS and email after each job and includes review widgets, social sharing and a reviews microsite. Pro adds referrals, repeat-customer campaigns, AI replies and NPS surveys. It is the most expensive way to show reviews on this list, because displaying them is the smaller part of what it does.

Choose it if the real goal is getting more Google reviews, automatically, from every job.

Not for: displaying existing reviews on a budget.

7. VideoTestimonials — Google reviews on a Wall of Love, next to video

VideoTestimonials is our product, and it is not a Google review widget in the sense Trustindex and Elfsight are. You can import your Google reviews on any plan, including the free one: type your business name or address, or paste your Google Maps URL, preview the reviews and pick the ones to import, with no Google account or API key. Imported reviews then appear on your Wall of Love, a hosted page you can link to or embed with an iframe. Our pricing page lists auto-sync of Google reviews on Pro, at $49/month.

What we do not do: imported reviews do not appear in our embeddable widgets, which show the text and video testimonials customers submit through your collection forms. If you want Google stars in a carousel on your homepage, use Trustindex or Elfsight. If you want a page where Google reviews sit next to customer videos, that is what we are built for. See importing Google reviews for the steps.

How to add a Google review widget to your site

1. In the tool, connect your Google Business Profile by searching for your business or pasting its Google Maps link.
2. Choose a layout and set filters, such as a minimum star rating.
3. Match colours and fonts to your site, then copy the embed code.
4. Paste it into your site builder's HTML or code block: a Code block on Squarespace, a Code Embed element on Webflow, a Custom HTML block on WordPress.
5. Publish and check the page on mobile.

Before you republish reviews, read how to republish Google reviews legally: attribute the reviewer and the platform, and do not edit a review in a way that changes its meaning.

Where to put Google reviews on a page

• Near the top of the homepage, as a badge or short carousel with your average rating.
• On service, location, contact and booking pages, where a visitor decides whether to get in touch.

Pick a few specific reviews that mention outcomes over a long wall of short ones, and pair them with one longer story, such as a video testimonial, where people decide.

Which to pick

How we compared: prices, limits and features were read from each vendor's own pricing and product pages on the dates shown above. VideoTestimonials is our product; for a Google review widget on your pages, Trustindex and Elfsight are the better choices, and we have said so.