Best Testimonial Apps for Shopify (2026): Product Reviews vs Video Testimonials
The best testimonial and review apps for Shopify, split into product-review apps (Judge.me, Loox, Okendo) and video testimonial tools you embed on your store. Prices read from each vendor's site.
Pavel Putilin
Founder
Short answer
Shopify stores usually need two different things. For product reviews tied to orders, Judge.me (free, or $15/month) and Loox (free up to 500 orders, video reviews from $49.99/month) are the standard choices; Okendo is priced through sales. For video testimonials about your brand — customers talking about the experience, not one SKU — a testimonial tool embedded on Shopify works better: VideoTestimonials ($24/month, unlimited video), Senja ($29/month) or Famewall ($12/month).
Prices checked on each vendor's own pricing page between 2026-09-24 and 2026-10-03. We update this page when a vendor changes a plan.
On Shopify, "reviews" and "testimonials" are often treated as one thing. They do different jobs. Product reviews sell a SKU on its product page. Video testimonials sell the brand — on the homepage, the about page and in ads. Most stores that grow use one app for each.
What a Shopify store needs
- Product reviews collected automatically after delivery, with stars on product pages and Google Shopping.
- Brand testimonials, ideally video, for the homepage and landing pages.
- No slowdown: widgets that load without hurting the storefront.
- Photo and video from real customers.
The tools at a glance
| Tool | Free plan | Entry paid plan | Unlimited video from | Recording limit | Best for |
|---|---|---|---|---|---|
| VideoTestimonials | 20 text testimonials + 10 video testimonials, no time limit | $24/month | Starter, $24/month | Set per form | Unlimited video on a small budget; 3 brands from the first paid plan |
| Judge.me | Unlimited product and store reviews, including photo and video reviews | Awesome: $15/month | Free plan (video reviews) | Not stated | Product reviews on a Shopify store, free or at $15/month |
| Loox | Beginner: review request emails, up to 500 total orders | Convert: $49.99/month | Convert, $49.99/month | Not stated | Photo and video product reviews for fast-growing stores |
| Okendo | None | Okendo Platform: No published price | Not offered on published plans | Not stated | Established Shopify brands wanting reviews, loyalty and referrals in one platform |
| Senja | 15 testimonials in total, video and text combined | Starter: $29/month | Starter, $29/month | Not stated | Teams that want a polished all-rounder with rewards and translation |
| Famewall | 10 testimonials, 1 video, 1 wall | Standard: $12/month | Professional, $25/month | 2 minutes (3 on Professional, 5 on Business) | Cheap walls of mostly written testimonials |
| Trustindex | Free account with review widgets | Single: $65/year | Not offered on published plans | Not stated | Showing Google and other platform reviews on a website, very cheaply |
Product review apps
Judge.me — best value for product reviews
- Free: unlimited product and store reviews, including photo and video reviews
- Awesome: $15/month for AI features, Google Shopping and referrals
Choose it if you want reviews on product pages at little or no cost.
Loox — photo and video reviews for growing brands
- Beginner: free up to 500 total orders
- Convert: $49.99/month with video reviews; Unlimited: $299.99/month
Choose it if visual reviews are central to your brand.
Okendo — the platform for established brands
- Okendo Platform: No published price; speak to sales
Choose it if you want reviews, loyalty and referrals in one platform.
Video testimonial tools for the brand story
VideoTestimonials — best for brand video testimonials
- Free: 20 text and 10 video testimonials
- Starter, $24/month: unlimited video and text, no branding
Customers record a short video about why they buy from you; you trim it and publish to a carousel or Wall of Love on your homepage. Imports Google, Trustpilot, Facebook and Amazon reviews alongside. Shopify embed guide.
Not for: star ratings on product pages — use a product-review app for that.
Senja — polished brand testimonials
- Starter: $29/month
Choose it if you want a mature tool with rewards.
Famewall — cheapest wall
- Standard: $12/month
Choose it if testimonials are mostly written.
Trustindex — show your Google and Trustpilot reviews
- Single: $65/year
Choose it if you only need existing reviews displayed.
Where to put each on a Shopify store
- Product pages: product reviews and star ratings (Judge.me, Loox).
- Homepage, below the hero: two or three short video testimonials.
- About page: a Wall of Love.
- Cart and checkout: a single short quote about shipping or service.
- Ads and social: clips cut from the video testimonials.
Our pick
Use Judge.me for product reviews, and VideoTestimonials for brand video testimonials on the homepage — free for 10 videos, $24/month unlimited. See every widget.
How we compared: prices were read from each vendor's own pricing page on the dates shown above. VideoTestimonials is our product; we have said where each alternative is the better choice.
Pavel Putilin
·FounderFounder of VideoTestimonials. Passionate about helping businesses build trust through authentic customer stories and video social proof.
Frequently asked questions
What is the best testimonial app for Shopify?+
For product reviews, Judge.me — unlimited reviews including photo and video on its free plan, or $15/month for advanced features. For brand video testimonials on your homepage and landing pages, VideoTestimonials at $24/month with unlimited video, embedded with a custom liquid or HTML section.
What is the difference between product reviews and testimonials?+
Product reviews are tied to an order and a product page, with star ratings. Testimonials are customers talking about your brand and the experience — ideal for the homepage, about page and ads. Many stores use one app for each.
How much does Loox cost?+
Loox has a free Beginner plan up to 500 total orders; Convert, with video reviews and branding removal, starts at $49.99/month, and Unlimited is $299.99/month. Checked on loox.app in October 2026.
How do I add video testimonials to a Shopify store?+
Collect them with a testimonial tool, then paste its embed code into a Custom Liquid or Custom HTML section in the Shopify theme editor. VideoTestimonials has a step-by-step Shopify guide.
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