Testimonial Analytics
Track widget impressions, video plays, watch time and form submissions, with device, geography, traffic-source and UTM breakdowns on the Pro plan.
Understand exactly how your testimonials impact conversions and revenue
Short answer
VideoTestimonials' Analytics page shows widget impressions, video plays, total and average watch time, and form submissions with a conversion rate, over the last 7, 30 or 90 days and filterable by source. The Pro plan adds breakdowns by device, visitor geography, browser and operating system, traffic source and UTM campaign. Email campaigns have their own analytics in the Email section.
Key Benefits
Submissions and conversion rate
See how many form submissions you received in the period and the conversion rate, next to impressions and video engagement.
Engagement metrics
Track widget impressions, video plays, and total and average watch time over 7, 30 or 90 days.
Traffic and campaign breakdowns
On the Pro plan, see where views come from: device type, country, browser and operating system, traffic source and UTM campaign.
How It Works
Analytics are automatically collected for every testimonial display and widget.
Open the Analytics page to see impressions, video plays, watch time and submissions.
Filter by time range (7, 30 or 90 days) and by source.
Use the Pro breakdowns to see which traffic sources and campaigns bring viewers.
Frequently Asked Questions
What metrics are tracked?
Widget impressions, video plays, total and average watch time, and form submissions with a conversion rate. The Pro plan adds device, geography, browser and operating system, traffic source and UTM campaign breakdowns.
Can I send testimonial events to my own tools?
Yes, for testimonial events: on the Pro plan, webhooks send testimonial.created, approved, rejected and deleted events to any URL. There is no built-in connector for Google Analytics, Mixpanel or Segment.
Where can I see email campaign results?
Email campaigns have their own analytics view in the Email section of your space, separate from the widget analytics on the Analytics page.
Try Testimonial Analytics.
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