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Testimonial Questions Library

Browse and search a curated library of testimonial questions across 17 industries. Filter by SaaS, ecommerce, agencies, coaches, healthcare, real estate, and more. Copy individual questions or the whole list.

300+ testimonial questions, filtered by industry, ready to copy and send

Testimonial Questions Library

How It Works

1

Pick your industry from the dropdown (or browse all industries)

2

Search the question library by keyword to find specific topics

3

Click the copy icon next to any question — or 'Copy all' for the full list

4

Send the questions to your customer with their testimonial request

Features

300+ questions across 17 industries

Filter by industry: SaaS, ecommerce, agencies, coaches, healthcare, real estate, fitness, restaurants, education, and more

Live keyword search across all questions

Copy single questions or the entire filtered list

No signup required

Frequently Asked Questions

How many questions should I send to my customer?

Three to five focused questions. More than that overwhelms most people and reduces completion rates. Pick the questions that surface the highest-impact moments in your customer's journey: the problem, your specific impact, and the measurable result.

Should I ask all my customers the same questions?

Group your customers by use case. SaaS founders should hear different questions than ecommerce store owners. The library is filtered by industry so you can copy the right set per cohort.

What makes a great testimonial question?

Specific over vague. 'How did our software impact your team's workflow?' is better than 'How was your experience?' Specific questions get specific answers, which make better marketing testimonials.

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Testimonial questions by industry

The full question bank, grouped by the industry it was written for.

SaaS & Software

  1. What problem were you trying to solve before using our software?
  2. How did you discover our product, and what made you decide to try it?
  3. Describe your onboarding experience. How quickly were you up and running?
  4. What specific features do you use most frequently, and why?
  5. How has our software improved your team's workflow or productivity?
  6. Can you share any measurable results or ROI since implementing our solution?
  7. How does our product compare to alternatives you've tried or considered?
  8. What would you tell someone who is on the fence about switching to our tool?
  9. Has our customer support team helped you through any challenges? How was that experience?
  10. How has our software scaled with your business as you've grown?
  11. What's the one feature you couldn't live without?
  12. How has our product impacted your bottom line or key business metrics?
  13. Would you recommend our software to a colleague? What would you say?
  14. What surprised you most about using our product?
  15. If our product disappeared tomorrow, how would that impact your business?
  16. How has our software helped you serve your own customers better?
  17. What was your biggest hesitation before purchasing, and how was it resolved?
  18. How do non-technical team members find the product's ease of use?

E-commerce & Retail

  1. What made you choose our product over other options available online?
  2. How would you describe the quality of the product you received?
  3. Did the product match your expectations based on the photos and description?
  4. How was your overall shopping experience on our website?
  5. How fast was shipping, and how was the packaging when it arrived?
  6. Have you received any compliments or comments when using/wearing our product?
  7. How does our product compare to similar items you've purchased elsewhere?
  8. Would you order from us again? Why or why not?
  9. How has this product improved your daily life or routine?
  10. Did you need to contact customer support? How was that experience?
  11. What would you tell a friend who's considering buying this product?
  12. Is there anything about our product that pleasantly surprised you?
  13. How do you use this product in your day-to-day life?
  14. What was your first impression when you unboxed the product?
  15. Have you tried other products from our store? How do they compare?
  16. What almost stopped you from purchasing, and what changed your mind?

Coaches & Consultants

  1. What was your situation before you started working with me?
  2. What specific goals did you have when you began coaching?
  3. Can you describe a breakthrough moment during our work together?
  4. What tangible results have you achieved since we started?
  5. How has coaching impacted your confidence or mindset?
  6. What would you say to someone who thinks coaching is too expensive or unnecessary?
  7. How is your life or business different now compared to when we started?
  8. What surprised you most about the coaching process?
  9. Was there a specific exercise or framework that was particularly impactful?
  10. How quickly did you start seeing results from our work together?
  11. What were your initial hesitations about hiring a coach?
  12. How would you describe my coaching style to someone considering working with me?
  13. What would have happened if you hadn't invested in coaching?
  14. How has the transformation extended beyond our specific goals?
  15. Would you recommend coaching to others in your situation? Why?
  16. What's the single biggest change you've experienced?
  17. How do you feel about your future now compared to before coaching?

Marketing & Creative Agencies

  1. What challenge or opportunity brought you to our agency?
  2. How did our team approach understanding your brand and goals?
  3. What results has our work delivered for your business?
  4. How would you describe the communication and collaboration process?
  5. What sets our agency apart from others you've worked with?
  6. Can you share specific metrics or KPIs that improved after working with us?
  7. How has our creative work impacted your brand perception?
  8. What was the most impressive thing about working with our team?
  9. How responsive is our team when you need changes or have urgent requests?
  10. Would you recommend our agency to other businesses? What would you say?
  11. How has our partnership evolved over time?
  12. What did you appreciate most about our strategic approach?
  13. How has our work impacted your revenue or lead generation?
  14. What was your experience with our onboarding and discovery process?
  15. Is there a specific campaign or project you're most proud of that we worked on together?

Freelancers & Solopreneurs

  1. What project did we work on together, and what were your goals?
  2. How did you find me, and what made you decide to hire me?
  3. How would you describe my communication throughout the project?
  4. Did I deliver the project on time and within budget?
  5. What was the quality of the final deliverable compared to your expectations?
  6. How did I handle feedback and revision requests?
  7. Would you hire me again for future projects?
  8. What would you tell someone considering hiring me for a similar project?
  9. How did my work impact your business or goals?
  10. What stands out about working with me compared to other freelancers?
  11. Was there anything I did that went above and beyond your expectations?
  12. How was the overall experience of collaborating with a freelancer on this?
  13. What was the most valuable thing I brought to this project?
  14. How would you rate the value for money of my services?
  15. Did I help you think about the project in ways you hadn't considered?

Real Estate

  1. What was your situation when you first started looking for a real estate agent?
  2. How did you find me, and what made you choose me as your agent?
  3. How would you describe my knowledge of the local market?
  4. Did I help you understand the buying/selling process clearly?
  5. How did I handle negotiations on your behalf?
  6. Were there any unexpected challenges, and how did I help navigate them?
  7. How was communication throughout the process?
  8. Did the final sale price meet your expectations?
  9. How long did the process take compared to what you expected?
  10. What would you tell a friend or family member who needs a real estate agent?
  11. Was there a specific moment when you knew you'd made the right choice in agents?
  12. How did I help you prepare your home for sale / find the right home?
  13. What sets me apart from other real estate agents you've worked with?
  14. How stressful was the experience, and how did I help reduce that stress?
  15. Would you use my services again for your next real estate transaction?
  16. How did I go above and beyond during our transaction?

Healthcare & Medical

  1. What health concern brought you to our practice?
  2. How would you describe the appointment scheduling and check-in process?
  3. How did our team make you feel during your first visit?
  4. Did the doctor/provider explain your diagnosis and treatment options clearly?
  5. How would you rate the bedside manner of our medical team?
  6. How has your condition improved since beginning treatment with us?
  7. What was your experience with our support staff and front desk team?
  8. How does our practice compare to previous healthcare providers you've seen?
  9. Would you recommend our practice to family and friends? Why?
  10. How has the care you received impacted your quality of life?
  11. Was the facility clean, comfortable, and welcoming?
  12. How easy is it to reach us when you have questions between appointments?
  13. What surprised you most about your experience with us?
  14. How do you feel about the continuity of care you receive here?
  15. What would you tell someone who's nervous about seeking treatment for a similar condition?
  16. How has our team helped you understand and manage your health better?

Education & Online Courses

  1. What motivated you to enroll in this course/program?
  2. What was your skill level before starting, and where are you now?
  3. Can you describe a specific skill or concept you mastered through this course?
  4. How is the course content structured? Was it easy to follow?
  5. What did you think of the instructor's teaching style?
  6. How has this education impacted your career or personal goals?
  7. What would you tell someone considering enrolling?
  8. Was the course worth the investment? Why?
  9. How does this course compare to other learning resources you've tried?
  10. What was the most valuable lesson or module for you?
  11. Did you feel supported throughout the learning process?
  12. How practical and applicable was the course content?
  13. Have you been able to apply what you learned in real-world situations?
  14. What results have you achieved since completing the course?
  15. How was the community or peer interaction aspect of the program?
  16. What surprised you most about the learning experience?
  17. Would you take another course from this instructor/institution?

Fitness & Wellness

  1. What were your fitness goals when you first started?
  2. What had you tried before that didn't work?
  3. Can you describe your physical transformation since starting?
  4. How has your energy level and overall health changed?
  5. What keeps you motivated to continue with the program?
  6. How has your trainer/coach supported and pushed you?
  7. What would you say to someone who's intimidated to start?
  8. How has fitness impacted other areas of your life?
  9. What specific results have you achieved (weight, strength, endurance)?
  10. How is the community and atmosphere at the gym/studio?
  11. What surprised you most about your fitness journey?
  12. How does this program differ from other fitness programs you've tried?
  13. What was the hardest part, and how did you overcome it?
  14. How has your confidence changed since starting?
  15. Would you recommend this program to a friend?
  16. What's the one thing that made the biggest difference in your results?

Restaurants & Food Service

  1. What's your favorite dish or menu item at our restaurant?
  2. How would you describe the overall dining experience?
  3. What brings you back to our restaurant again and again?
  4. How would you describe the atmosphere and ambiance?
  5. What did you think of the service from our staff?
  6. Have you celebrated any special occasions with us? How was the experience?
  7. How does our restaurant compare to others in the area?
  8. What would you tell someone who hasn't tried our restaurant yet?
  9. How is the quality and presentation of the food?
  10. Have you tried our catering services? How was that experience?
  11. What's the most memorable meal you've had here?
  12. How do you feel about our portion sizes and value for money?
  13. What do you appreciate about our menu variety or dietary accommodations?
  14. How consistent is the quality each time you visit?
  15. Would you recommend us for a special occasion? Why?

Legal Services

  1. What legal challenge brought you to our firm?
  2. How did you find our firm, and what made you choose us?
  3. How did our attorney explain the legal process and your options?
  4. Did you feel informed and supported throughout your case?
  5. How would you describe the communication with our legal team?
  6. What was the outcome of your case, and were you satisfied?
  7. How did our firm handle the emotional aspects of your legal situation?
  8. What would you tell someone facing a similar legal challenge?
  9. How does our firm compare to previous legal representation you've had?
  10. Did we meet or exceed your expectations? In what way?
  11. How responsive was our team to your questions and concerns?
  12. Was the billing transparent and fair?
  13. What stood out most about working with our firm?
  14. How did our expertise make a difference in your case?
  15. Would you refer our firm to friends and family?
  16. How did we help reduce the stress of the legal process?

Financial Services & Advisors

  1. What financial challenge or goal led you to seek professional advice?
  2. How did you choose our firm/advisor over other options?
  3. How has our guidance impacted your financial situation?
  4. Do you feel more confident about your financial future? Why?
  5. How would you describe the way our advisor explained complex financial concepts?
  6. What specific financial goals have we helped you achieve?
  7. How responsive is our team when you have questions or concerns?
  8. How has working with us reduced your financial stress?
  9. What would you tell someone who's hesitant to hire a financial advisor?
  10. How transparent and honest has our communication been?
  11. Have we helped you navigate any unexpected financial challenges?
  12. How do our fees compare to the value you've received?
  13. What surprised you most about working with a financial advisor?
  14. How has our advice helped you make better financial decisions?
  15. Would you recommend our services to family members?

Nonprofits & Charities

  1. Why did you decide to support/volunteer with our organization?
  2. How has our organization made a difference in your community or life?
  3. Can you describe a specific moment that showed you the impact of our work?
  4. How transparent is our organization about how donations are used?
  5. What keeps you engaged and motivated to continue supporting us?
  6. How would you describe the culture and values of our organization?
  7. What would you tell someone considering donating or volunteering?
  8. How has your experience with us compared to other organizations you've supported?
  9. What impact have you personally witnessed from our programs?
  10. How has being involved with our organization changed your perspective?
  11. Do you feel your contribution makes a real difference? Why?
  12. How does our team communicate the impact of your support?
  13. What's the most memorable experience you've had with our organization?
  14. How has our organization's mission touched your life personally?
  15. Would you encourage others to get involved? What would you say?

Beauty & Skincare

  1. What skin/beauty concern were you trying to address?
  2. How long have you been using our product/visiting our salon?
  3. What results have you noticed since starting?
  4. How does our product/service compare to others you've tried?
  5. What do your friends or family say about the changes they've noticed?
  6. How has your confidence changed since using our products or services?
  7. What's your favorite product from our line, and why?
  8. How would you describe the experience at our salon/spa?
  9. What would you tell someone considering trying our products?
  10. How quickly did you start seeing results?
  11. Have you tried any of our other products or services? Which ones?
  12. What's your daily routine using our products?
  13. How does the quality compare to more expensive/luxury brands?
  14. Would you recommend us to your best friend?
  15. What was your skin/hair like before, and how is it now?
  16. How has our team or support helped you with product recommendations?

Construction & Home Services

  1. What project did we complete for you?
  2. How did you find our company, and why did you choose us?
  3. How was the initial consultation and estimate process?
  4. Was the project completed on time and within the agreed budget?
  5. How would you rate the quality of workmanship?
  6. How did our team handle communication throughout the project?
  7. Were there any unexpected challenges, and how did we handle them?
  8. How does the finished work compare to your original vision?
  9. How clean and respectful was our crew while working in your home?
  10. Would you hire us again for future projects?
  11. What would you tell someone looking for a reliable contractor?
  12. How has the completed project impacted your daily life?
  13. Were permits and inspections handled professionally?
  14. How detailed and accurate was the initial quote?
  15. What surprised you most about working with our company?
  16. How does our work compare to contractors you've used in the past?