18+ Testimonial Questions for SaaS & Software
Testimonial questions designed for SaaS companies to highlight product value, onboarding experience, ROI, and competitive advantages that drive conversions.
Questions to Ask Your Customers
What problem were you trying to solve before using our software?
How did you discover our product, and what made you decide to try it?
Describe your onboarding experience. How quickly were you up and running?
What specific features do you use most frequently, and why?
How has our software improved your team's workflow or productivity?
Can you share any measurable results or ROI since implementing our solution?
How does our product compare to alternatives you've tried or considered?
What would you tell someone who is on the fence about switching to our tool?
Has our customer support team helped you through any challenges? How was that experience?
How has our software scaled with your business as you've grown?
What's the one feature you couldn't live without?
How has our product impacted your bottom line or key business metrics?
Would you recommend our software to a colleague? What would you say?
What surprised you most about using our product?
If our product disappeared tomorrow, how would that impact your business?
How has our software helped you serve your own customers better?
What was your biggest hesitation before purchasing, and how was it resolved?
How do non-technical team members find the product's ease of use?
Video Testimonial Tips
Video testimonials are 5-10x more impactful than text. Here are tips specific to saas & software:
Ask users to share their screen briefly to show the feature they love most -- it makes the testimonial far more credible and engaging.
Encourage customers to mention specific numbers: hours saved, revenue gained, or percentage improvements. Quantifiable results are the most persuasive content in SaaS testimonials.
Have them record from their actual workspace -- a real desk setup feels more authentic than a polished studio.
Keep it under 90 seconds. SaaS buyers are busy; a concise, focused testimonial outperforms a long rambling one every time.
Example Responses
Here's what great testimonial responses look like for saas & software:
Q: What problem were you trying to solve before using our software?
"We were drowning in spreadsheets. Our team of 12 was managing client projects across three different tools, and nothing talked to each other. We'd lose track of deadlines, duplicate work, and spend hours every week just trying to figure out where things stood. We needed a single source of truth."
Q: Can you share any measurable results or ROI?
"Within the first quarter, we cut our project delivery time by 35% and reduced missed deadlines from about 8 per month down to 1. The time our project managers saved on status updates alone freed up roughly 10 hours a week. The software paid for itself in the first month."
Q: What would you tell someone on the fence?
"Just try it. I was skeptical because we'd been burned by tools that promised the world and delivered nothing. But the onboarding was genuinely painless -- we were fully operational in two days, not weeks. And the support team actually responds within minutes, not days."
Frequently Asked Questions
How many testimonial questions should I ask SaaS customers?
For a written testimonial, send 3-5 focused questions. For video, prepare 5-7 questions but let the conversation flow naturally -- you'll edit down to the best 60-90 seconds. The key is to cover the problem, the solution, and the result.
When is the best time to ask SaaS customers for testimonials?
The sweet spot is after a customer has experienced a measurable win -- typically 30-90 days after onboarding. Other great moments include after they renew their subscription, after a successful support interaction, or right after they hit a milestone using your product.
Should I incentivize SaaS testimonials?
Small incentives like account credits, swag, or early access to features can boost participation without feeling transactional. However, the best SaaS testimonials come from genuinely happy customers. Focus on delivering value first, and testimonials follow naturally.
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