17+ Testimonial Questions for Coaches & Consultants
Testimonial questions for coaches, mentors, and consultants that highlight transformation, breakthroughs, and the personal impact of your guidance.
Questions to Ask Your Customers
What was your situation before you started working with me?
What specific goals did you have when you began coaching?
Can you describe a breakthrough moment during our work together?
What tangible results have you achieved since we started?
How has coaching impacted your confidence or mindset?
What would you say to someone who thinks coaching is too expensive or unnecessary?
How is your life or business different now compared to when we started?
What surprised you most about the coaching process?
Was there a specific exercise or framework that was particularly impactful?
How quickly did you start seeing results from our work together?
What were your initial hesitations about hiring a coach?
How would you describe my coaching style to someone considering working with me?
What would have happened if you hadn't invested in coaching?
How has the transformation extended beyond our specific goals?
Would you recommend coaching to others in your situation? Why?
What's the single biggest change you've experienced?
How do you feel about your future now compared to before coaching?
Video Testimonial Tips
Video testimonials are 5-10x more impactful than text. Here are tips specific to coaches & consultants:
Have clients record in a comfortable, personal space where they feel relaxed -- authenticity matters more than production quality for coaching testimonials.
Ask them to speak directly about the emotional transformation, not just the tactical results. Prospective coaching clients need to feel the change is possible for them too.
Encourage before-and-after framing: 'Before coaching I was... now I am...' This narrative structure is incredibly compelling.
Example Responses
Here's what great testimonial responses look like for coaches & consultants:
Q: What was your situation before coaching?
"I was stuck. I'd been in the same role for four years, knew I wanted to start my own consulting practice, but every time I sat down to plan it out I'd freeze. The fear of failure was paralyzing. I was working 60-hour weeks at a job that drained me, and I kept telling myself 'next year.' I'd been saying that for three years."
Q: What tangible results have you achieved?
"In six months, I went from zero clients to a fully booked consulting calendar with a waiting list. I've tripled my previous salary, but more importantly, I wake up excited about my work. I launched my first online course last month and had 200 signups in the first week. None of this felt remotely possible before coaching."
Frequently Asked Questions
How do I ask coaching clients for testimonials without being awkward?
Frame it as part of your process. Near the end of an engagement, say something like: 'I'd love to capture your journey so others who are where you started can see what's possible. Would you be open to sharing a few words about your experience?' Most clients are happy to help.
Should coaching testimonials focus on emotions or results?
The best coaching testimonials weave both together. Lead with the emotional state before coaching, then share specific measurable results, and close with how they feel now. This emotional-rational-emotional sandwich is the most persuasive structure.
Can I use client testimonials if I'm a new coach?
Absolutely. Even if you've coached just a few people (including pro bono or beta clients), their testimonials are valuable. New coaches can also ask colleagues, mentors, or workshop participants to speak about their skills and impact.
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