Testimonial widget for Unbounce

Add video testimonials to Unbounce landing pages with the Custom HTML widget in the Classic Builder.

Short answer

In Unbounce's Classic Builder, drag the Custom HTML widget from the object toolbar onto your landing page, paste your VideoTestimonials embed code in the Embed Custom HTML Code dialog, click Save Code, resize the box to fit, then save and republish. Unbounce notes the HTML widget is available in the Classic Builder only.

Steps checked against Unbounce's documentation on 8 October 2026.

How to add testimonials to Unbounce

1In VideoTestimonials, open Studio → Widgets, open (or create) a widget, and copy the code from its Code tab (HTML / Script)
2In the Unbounce Classic Builder, drag the Custom HTML widget onto the page and paste the code
3Click Save Code, resize the box after previewing, then save and republish

The code you paste into Unbounce looks like this

<div data-vt-widget="carousel" data-vt-space-id="YOUR_SPACE_ID"></div>
<script src="https://videotestimonials.video/embed.js" async></script>

Where to put testimonials on Unbounce

The Custom HTML widget on a landing page

Social proof on an Unbounce landing page built in the Classic Builder.

In VideoTestimonials, open Studio → Widgets, open (or create) a widget, and copy the code from its Code tab (HTML / Script).
Open your landing page in the Classic Builder.
Drag the Custom HTML widget from the object toolbar to where the testimonials should appear.
In the Embed Custom HTML Code dialog, paste the embed code and click Save Code.
Stretch or move the Custom HTML box to the right size, save the page, and click Preview to check.
Resize again if the widget is cut off, then save and republish.

Source: Unbounce Docs: Embedding custom HTML in the Classic Builder

Good to know before you start

The Custom HTML widget is available in Unbounce's Classic Builder only.
The Custom HTML box has a fixed size you set; preview and resize so the widget isn't cut off.

How VideoTestimonials compares with other testimonial tools

Prices read from each vendor's own pricing page; oldest check 2026-10-08. VideoTestimonials prices from our pricing page.
Tool	Type	Free plan	Entry paid plan	Unlimited video from	Best for
VideoTestimonials	Testimonial collection	20 text testimonials + 10 video testimonials, no time limit	Starter: $24/month	Starter, $24/month	Video and text testimonials collected by link and embedded on any site
Senja	Testimonial collection	15 testimonials in total, video and text combined	Starter: $29/month	Starter, $29/month	Teams that want a polished all-rounder with rewards and translation
Testimonial.to	Testimonial collection	2 video and 10 text testimonials in total	Starter: $30/month	Ultimate, $60/month per space ($50 billed yearly)	Text testimonials and importing posts from X and LinkedIn
Famewall	Testimonial collection	10 testimonials, 1 video, 1 wall	Standard: $15/month	Professional, $29/month ($25 billed yearly)	Cheap walls of mostly written testimonials

Unbounce testimonials: frequently asked questions

Does this work in Unbounce's newer builder?

Unbounce documents the Custom HTML widget as Classic Builder only. Build the page in the Classic Builder to embed the widget.

Is there a free plan for using VideoTestimonials on Unbounce?

Yes. The Free plan includes 20 text testimonials and 10 video testimonials and a Wall of Love you can embed on Unbounce, with no time limit and no credit card. Starter, at $24/month, adds unlimited testimonials and every widget type.

Why Add Testimonials to Unbounce?

Social proof on the landing pages you test

Uses Unbounce's built-in Custom HTML widget

Video testimonials recorded in the customer's browser

Start building trust today

Add testimonials to Unbounce.
Video and text.

Collect video and text testimonials with a link, embed them on Unbounce, and style them to match your brand. Free plan, no credit card, nothing expires.

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