Yotpo vs Trustpilot (2026)
How Yotpo and Trustpilot stack up — plus where VideoTestimonials fits as a third option.
Yotpo
Yotpo is a large e-commerce marketing platform covering reviews, SMS, loyalty, and subscriptions. Its review features are part of a broader commerce marketing suite.
All-in-one platform
Video + text testimonial collection, 55 image studio templates, 10+ Wall of Love widgets, REST API, multi-space.
Trustpilot
Trustpilot is a well-known public review platform where consumers leave verified reviews. Businesses can manage their profile and use paid tools to leverage their reviews.
Yotpo vs Trustpilot at a glance
Each figure was read off the vendor’s own pricing page on the date shown under the table.
| Feature | Yotpo | Trustpilot |
|---|---|---|
| What it is | Review platform | Review platform |
| Free plan | Reviews & UGC: limited free plan for up to 50 orders a month | Free account: 50 review invitations a month |
| Entry paid plan | Starter: $15/month | Plus: $319/month, billed yearly |
| Unlimited video from | Not offered on published plans | Not offered on published plans |
| Recording limit | Not stated | Not stated |
| Best for | Online stores wanting reviews and loyalty from one vendor | Public reviews on a widely known third-party site |
| Not for | Testimonials outside an online store | Month-to-month budgets |
| Checked | 2026-11-01 on yotpo.com | 2026-11-01 on business.trustpilot.com |
Which to choose
- Both have a free plan. Yotpo: Reviews & UGC: limited free plan for up to 50 orders a month. Trustpilot: Free account: 50 review invitations a month.
- Yotpo costs less to start: its Starter plan is $15/month, against Trustpilot's Plus at $319/month, billed yearly.
- Neither lists unlimited video testimonials on a published plan.
Choose Yotpo for
Online stores wanting reviews and loyalty from one vendor
Not the pick for
Testimonials outside an online store
Choose Trustpilot for
Public reviews on a widely known third-party site
Not the pick for
Month-to-month budgets
For reference, VideoTestimonials (our product): a free plan with 20 text testimonials and 10 video testimonials, then unlimited video testimonials from Starter at $24/month; recording length is set per form, up to 5 minutes. Compare plans.
Pricing across all three plans
Each row is a tier — Starter, Pro, etc. — with real prices from each platform’s pricing page.
| Plan | Yotpo | VideoTestimonials | Trustpilot |
|---|---|---|---|
| Free | Free (up to 50 orders a month) | Free | Free (50 review invitations a month) |
| Starter | $15/month (Starter, lowest order volume) | $24/mo | $319/month, billed yearly (Plus, per domain) |
| Pro | $119/month (Pro, up to 250 orders a month) | $49/mo | — |
Each one against VideoTestimonials
Our head-to-head posts compare Yotpo and Trustpilot with VideoTestimonials feature by feature, including where each is the better choice.
More on each platform
Common questions
Is Yotpo or Trustpilot cheaper?
Yotpo's Starter plan is $15/month; Trustpilot's Plus plan is $319/month, billed yearly. Read from each vendor's own pricing page on 2026-11-01.
Do Yotpo and Trustpilot have free plans?
Yotpo: Reviews & UGC: limited free plan for up to 50 orders a month. Trustpilot: Free account: 50 review invitations a month.
Which has unlimited video testimonials, Yotpo or Trustpilot?
Neither lists unlimited video testimonials on a published plan.
Is VideoTestimonials suitable for e-commerce?
Yes. While we do not include SMS or loyalty programs like Yotpo, our testimonial and review display tools work perfectly for e-commerce product pages, landing pages, and homepages.
Why not just use Yotpo?
If you only need testimonials and social proof, VideoTestimonials offers dedicated testimonial tools with a simpler setup and lower cost than enterprise suites.
Can I use VideoTestimonials with Shopify?
Yes, our widgets work with Shopify, WooCommerce, and any e-commerce platform that supports HTML embeds or has a JavaScript snippet.
Should I keep my Trustpilot profile?
You can keep your Trustpilot profile for public visibility while using VideoTestimonials to collect and display testimonials on your own site with full control.
Can I import my Trustpilot reviews?
Yes. We have a direct Trustpilot import feature that pulls your reviews automatically, no CSV export needed.
What about Trustpilot's SEO benefits?
Trustpilot reviews build their domain authority, not yours. With VideoTestimonials, testimonials on your site contribute to your own SEO.
Weighing Yotpo against Trustpilot?
Try the third option free.
VideoTestimonials collects video and text testimonials through one link, imports the reviews you already have, and embeds them anywhere. Free plan includes 10 videos, 20 text testimonials and a Wall of Love — no credit card, nothing expires.