Pricing breakdown

Trustpilot pricing in 2026 — and a cheaper alternative

Here is everything you need to know about Trustpilot's pricing — plus how VideoTestimonials compares plan-for-plan, with savings broken down per tier.

Trustpilot

Trustpilot pricing vs VideoTestimonials

Plan-for-plan comparison. Trustpilot's prices are taken from their public pricing page. VideoTestimonials prices are listed on /pricing.

Free tier
VideoTestimonials vs Trustpilot
VideoTestimonials
Free
Trustpilot
Free (consumer only)
Starter tier
VideoTestimonials vs Trustpilot
VideoTestimonials
$24/mo
Trustpilot
From $299/mo
Save $275/mo (92%)
Pro tier
VideoTestimonials vs Trustpilot
VideoTestimonials
$49/mo
Trustpilot
From $629/mo
Save $580/mo (92%)

Bottom line: VideoTestimonials matches every Trustpilot plan at a lower price, with feature parity or better on the items most teams actually use.

See full VideoTestimonials pricing

What you get at a lower price

VideoTestimonials advantages compared to Trustpilot, beyond the cost difference.

Own your testimonials

Testimonials live on your domain and are fully under your control. Trustpilot reviews live on their platform, and they control the display rules.

Full branding control

Display testimonials with your brand, colors, and design. Trustpilot requires their branding on all widgets and badges.

Video testimonials

Capture authentic video stories alongside text reviews in one platform.

Curate your best reviews

Choose which testimonials to display publicly. Trustpilot does not allow selective display (review gating is against their terms).

Dramatically lower cost

Start free and upgrade at $24/mo. Trustpilot's business plans start at $299/mo with a 12-month commitment.

Switching from Trustpilot

Most users complete the migration in under 30 minutes.

  1. 1

    Use our Trustpilot import to pull your existing reviews automatically.

  2. 2

    Create your VideoTestimonials workspace and customize branding.

  3. 3

    Set up testimonial collection forms for new reviews.

  4. 4

    Choose embed widgets for your website.

  5. 5

    Optionally maintain your Trustpilot profile while using VideoTestimonials for display.

Frequently asked questions

Should I keep my Trustpilot profile?
You can keep your Trustpilot profile for public visibility while using VideoTestimonials to collect and display testimonials on your own site with full control.
Can I import my Trustpilot reviews?
Yes. We have a direct Trustpilot import feature that pulls your reviews automatically, no CSV export needed.
What about Trustpilot's SEO benefits?
Trustpilot reviews build their domain authority, not yours. With VideoTestimonials, testimonials on your site contribute to your own SEO.
Is video really that important for testimonials?
Video testimonials tend to build more trust because viewers can see real emotion and authenticity, making them more persuasive than text alone.
Can I display star ratings like Trustpilot?
Yes. All our widgets support star ratings, and our rich snippet markup helps display stars in search results -- on your own domain.
Start building trust today

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