Trustpilot vs Yotpo (2026)
How Trustpilot and Yotpo stack up — plus where VideoTestimonials fits as a third option.
Trustpilot
Trustpilot is a well-known public review platform where consumers leave verified reviews. Businesses can manage their profile and use paid tools to leverage their reviews.
All-in-one platform
Video + text testimonial collection, 55 image studio templates, 10+ Wall of Love widgets, REST API, multi-space.
Yotpo
Yotpo is a large e-commerce marketing platform covering reviews, SMS, loyalty, and subscriptions. Its review features are part of a broader commerce marketing suite.
Trustpilot vs Yotpo at a glance
Each figure was read off the vendor’s own pricing page on the date shown under the table.
| Feature | Trustpilot | Yotpo |
|---|---|---|
| What it is | Review platform | Review platform |
| Free plan | Free account: 50 review invitations a month | Reviews & UGC: limited free plan for up to 50 orders a month |
| Entry paid plan | Plus: $319/month, billed yearly | Starter: $15/month |
| Unlimited video from | Not offered on published plans | Not offered on published plans |
| Recording limit | Not stated | Not stated |
| Best for | Public reviews on a widely known third-party site | Online stores wanting reviews and loyalty from one vendor |
| Not for | Month-to-month budgets | Testimonials outside an online store |
| Checked | 2026-11-01 on business.trustpilot.com | 2026-11-01 on yotpo.com |
Which to choose
- Both have a free plan. Trustpilot: Free account: 50 review invitations a month. Yotpo: Reviews & UGC: limited free plan for up to 50 orders a month.
- Yotpo costs less to start: its Starter plan is $15/month, against Trustpilot's Plus at $319/month, billed yearly.
- Neither lists unlimited video testimonials on a published plan.
Choose Trustpilot for
Public reviews on a widely known third-party site
Not the pick for
Month-to-month budgets
Choose Yotpo for
Online stores wanting reviews and loyalty from one vendor
Not the pick for
Testimonials outside an online store
For reference, VideoTestimonials (our product): a free plan with 20 text testimonials and 10 video testimonials, then unlimited video testimonials from Starter at $24/month; recording length is set per form, up to 5 minutes. Compare plans.
Pricing across all three plans
Each row is a tier — Starter, Pro, etc. — with real prices from each platform’s pricing page.
| Plan | Trustpilot | VideoTestimonials | Yotpo |
|---|---|---|---|
| Free | Free (50 review invitations a month) | Free | Free (up to 50 orders a month) |
| Starter | $319/month, billed yearly (Plus, per domain) | $24/mo | $15/month (Starter, lowest order volume) |
Each one against VideoTestimonials
Our head-to-head posts compare Trustpilot and Yotpo with VideoTestimonials feature by feature, including where each is the better choice.
More on each platform
Common questions
Is Trustpilot or Yotpo cheaper?
Trustpilot's Plus plan is $319/month, billed yearly; Yotpo's Starter plan is $15/month. Read from each vendor's own pricing page on 2026-11-01.
Do Trustpilot and Yotpo have free plans?
Trustpilot: Free account: 50 review invitations a month. Yotpo: Reviews & UGC: limited free plan for up to 50 orders a month.
Which has unlimited video testimonials, Trustpilot or Yotpo?
Neither lists unlimited video testimonials on a published plan.
Should I keep my Trustpilot profile?
You can keep your Trustpilot profile for public visibility while using VideoTestimonials to collect and display testimonials on your own site with full control.
Can I import my Trustpilot reviews?
Yes. We have a direct Trustpilot import feature that pulls your reviews automatically, no CSV export needed.
What about Trustpilot's SEO benefits?
Trustpilot reviews build their domain authority, not yours. With VideoTestimonials, testimonials on your site contribute to your own SEO.
Is VideoTestimonials suitable for e-commerce?
Yes. While we do not include SMS or loyalty programs like Yotpo, our testimonial and review display tools work perfectly for e-commerce product pages, landing pages, and homepages.
Why not just use Yotpo?
If you only need testimonials and social proof, VideoTestimonials offers dedicated testimonial tools with a simpler setup and lower cost than enterprise suites.
Can I use VideoTestimonials with Shopify?
Yes, our widgets work with Shopify, WooCommerce, and any e-commerce platform that supports HTML embeds or has a JavaScript snippet.
Weighing Trustpilot against Yotpo?
Try the third option free.
VideoTestimonials collects video and text testimonials through one link, imports the reviews you already have, and embeds them anywhere. Free plan includes 10 videos, 20 text testimonials and a Wall of Love — no credit card, nothing expires.