Testimonial Disclosure Generator
Create the testimonial disclosure text required by the FTC, GDPR, and UK CMA in seconds. Pick your compensation model, regulatory region, and editing policy — get a ready-to-publish disclosure page.
Generate FTC-compliant testimonial disclosures for your website
Short answer
The free Testimonial Disclosure Generator writes a disclosure for the testimonials on your website: enter your company name, how testimonial givers are compensated (none, paid, free product, affiliate or employee), your region (US FTC, EU GDPR, UK CMA or global) and whether you edit testimonials. Copy the text or download it as Markdown. It's a starting point, not legal advice.
How It Works
Enter your company name and pick how testimonial-givers are compensated (none, paid, free product, affiliate, employee)
Choose your regulatory region (US FTC, EU GDPR, UK CMA, or global)
Toggle whether you use affiliate links and whether you edit testimonials
Copy the generated disclosure or download as a Markdown file
Features
Covers FTC 16 CFR Part 255, GDPR Art. 6, UK CMA guidance
Five compensation types covered (none, paid, free product, affiliate, employee)
Editing-policy clauses match what FTC actually requires
Markdown output, ready to paste into a CMS or download
No signup required
Frequently Asked Questions
Is this legal advice?
No. This generator produces a starting template based on standard regulatory language. For high-risk industries like healthcare, finance, or legal, have a lawyer review your final disclosure before publishing.
Does the FTC really require a testimonial disclosure?
Yes — if testimonial-givers received any kind of consideration (payment, free product, affiliate commission, employment), the FTC's Endorsement Guides (16 CFR Part 255) require clear and conspicuous disclosure. Voluntary testimonials still benefit from a transparent collection policy.
What about the EU and UK?
EU rules under the Unfair Commercial Practices Directive and the GDPR require disclosure of any commercial relationship and lawful basis for processing personal data shown in testimonials. UK rules under the CMA's online reviews guidance and the Digital Markets Act apply similarly. Pick the right region in the generator.
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Testimonial disclosure clauses
Every clause the generator can produce, grouped by section. [Company Name] is replaced with your company name.
Compensation and relationships
- No compensation (voluntary)
- The testimonials displayed on this site are voluntarily submitted by real customers of [Company Name]. No compensation, free products, or other consideration was provided in exchange for these statements.
- Paid (monetary)
- Some testimonials displayed on this site were provided by customers who received monetary compensation from [Company Name]. We disclose this relationship in compliance with the FTC's Endorsement Guides (16 CFR Part 255).
- Free product or service
- Some testimonials displayed on this site were provided by customers who received a free product or service from [Company Name] in exchange for their honest feedback. The customer was not required to provide a positive review.
- Affiliate / commission-based
- Some testimonials may be from affiliate partners of [Company Name] who receive a commission when readers purchase through their links. All opinions expressed are the customer's own.
- Employee or contractor
- Some testimonials displayed on this site are from current or former employees of [Company Name]. We have disclosed this relationship as required by the FTC's Endorsement Guides.
How testimonials are collected
- Video and text
- Video and text testimonials shown have been collected through our online recording and submission forms. Participants consented in writing to public display of their content, including their name, likeness, and any identifying details they chose to share.
- Video only
- Video testimonials shown have been collected through our online recording form. Speakers consented in writing to public display of their video and likeness.
- Text only
- Text testimonials shown have been collected through our online submission form. Submitters consented in writing to public display of their statement and identifying details (name, title, company) when provided.
Editing and accuracy
- Testimonials are edited for length or clarity
- [Company Name] reserves the right to edit testimonials for length and clarity, but does not alter the substance of any statement. Edits never reverse the meaning, sentiment, or factual content of the original testimonial.
- Testimonials are published exactly as submitted
- [Company Name] publishes testimonials exactly as submitted, without editing. The only exceptions are removal of profanity or personally identifying information at the testimonial-giver's request.
Individual results and affiliate links
- Individual results (always included)
- Individual results described in any testimonial are not typical and may not reflect what every customer experiences. Past performance does not guarantee future results. Outcomes depend on numerous factors specific to each customer's situation.
- Affiliate disclosure (if the site uses affiliate links)
- This website may contain affiliate links. When you click a link and make a purchase, [Company Name] may receive a commission at no additional cost to you. This relationship does not influence the content of testimonials or our recommendations.
Regulatory compliance, by region
- United States (FTC)
- This disclosure is provided in compliance with the United States Federal Trade Commission's Guides Concerning the Use of Endorsements and Testimonials in Advertising (16 CFR Part 255).
- European Union (GDPR)
- This disclosure is provided in compliance with the EU's Unfair Commercial Practices Directive (2005/29/EC) and the General Data Protection Regulation (GDPR). All personal data shown in testimonials is processed under the consent legal basis under GDPR Article 6(1)(a).
- United Kingdom (CMA)
- This disclosure complies with the UK Competition and Markets Authority (CMA) guidance on online reviews and endorsements, the Consumer Protection from Unfair Trading Regulations 2008, and the Digital Markets, Competition and Consumers Act 2024.
- Global / multi-region
- This disclosure is provided in compliance with applicable consumer protection regulations regarding endorsements and testimonials, including the FTC Endorsement Guides (US), GDPR (EU), and CMA guidance (UK).
A complete example: voluntary video and text testimonials, edited, US (FTC)
# Testimonial Disclosure ## How testimonials are collected Video and text testimonials shown have been collected through our online recording and submission forms. Participants consented in writing to public display of their content, including their name, likeness, and any identifying details they chose to share. ## Compensation and relationships The testimonials displayed on this site are voluntarily submitted by real customers of [Company Name]. No compensation, free products, or other consideration was provided in exchange for these statements. ## Editing and accuracy [Company Name] reserves the right to edit testimonials for length and clarity, but does not alter the substance of any statement. Edits never reverse the meaning, sentiment, or factual content of the original testimonial. ## Individual results Individual results described in any testimonial are not typical and may not reflect what every customer experiences. Past performance does not guarantee future results. Outcomes depend on numerous factors specific to each customer's situation. ## Regulatory compliance This disclosure is provided in compliance with the United States Federal Trade Commission's Guides Concerning the Use of Endorsements and Testimonials in Advertising (16 CFR Part 255). For questions about a specific testimonial or to request removal, please contact [Company Name] directly.
A starting template, not legal advice. Have a lawyer review your final disclosure, especially in regulated industries such as healthcare, finance or legal services.