Website Social Proof Audit
Answer 10 quick questions about your website's social proof elements and get a score out of 100 with prioritized recommendations for improvement. No signup required.
Score your website's social proof with a quick self-assessment
Short answer
The free Social Proof Audit scores your website's social proof out of 100 from ten yes-or-no questions about testimonials, ratings, trust badges, placement and related elements. You get a grade and a prioritized list of what to add first, with a note on why each element matters. It's a self-assessment, so you don't enter a URL or sign up.
How It Works
Answer 10 yes/no questions about your website's social proof
Each question covers a key element: testimonials, ratings, trust badges, placement, and more
Get a score out of 100 with a clear grade
Receive prioritized recommendations for the elements you're missing
Features
10 research-backed social proof factors
Instant scoring with visual progress ring
Prioritized action plan based on what you're missing
Explanation of why each element matters
No signup or URL entry required
Frequently Asked Questions
What does the audit check for?
The audit covers 10 key social proof factors: homepage testimonials, placement near CTAs, video testimonials, star ratings, trust badges, case studies, client logos, testimonial freshness, pricing page testimonials, and schema.org structured data.
How is the score calculated?
Each of the 10 questions carries a weight based on its impact on conversions. The total adds up to 100 points, with testimonial presence and CTA placement weighted highest.
Is this really free?
Yes, completely free. No signup required. Answer the questions, get your score and recommendations instantly.
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Collect, manage, and showcase video and text testimonials with VideoTestimonials.
The 10-point social proof checklist
Every check the audit scores, heaviest first, with its weight out of 100 points and the fix if your site is missing it.
1.Do you display customer testimonials on your homepage?
15 ptsWhy it matters: Your homepage is often the first impression. Testimonials here immediately signal that real people trust your product.
How to fix it: Add 2-3 of your strongest customer testimonials above the fold on your homepage.
2.Are testimonials placed near your main call-to-action buttons?
12 ptsWhy it matters: Social proof right next to a CTA reduces hesitation at the moment of decision. It answers "should I really do this?" with "yes, others did and loved it."
How to fix it: Place a short testimonial quote directly above or beside your primary CTA buttons.
3.Do you include video testimonials?
12 ptsWhy it matters: Video testimonials are significantly more engaging and trustworthy than text alone. Seeing a real person speak builds an emotional connection.
How to fix it: Collect at least 3-5 video testimonials from your happiest customers. Tools like VideoTestimonials make this effortless.
4.Do you show star ratings or numerical scores?
10 ptsWhy it matters: Star ratings are instantly scannable. Visitors can assess your reputation in under a second without reading full reviews.
How to fix it: Display aggregate star ratings near your product name or pricing. Import ratings from Google, G2, or Trustpilot.
5.Do you have case studies or detailed success stories?
10 ptsWhy it matters: Case studies provide the depth that testimonials can't. They show the full journey — problem, solution, result — with specifics.
How to fix it: Create 2-3 case studies from your best customer outcomes. Include specific metrics and timelines.
6.Are your testimonials less than 12 months old?
10 ptsWhy it matters: Outdated testimonials raise questions. Visitors may wonder if your product has changed — or why you stopped getting positive feedback.
How to fix it: Set up a regular testimonial collection cadence — quarterly requests to recent customers works well.
7.Do you have testimonials on your pricing page?
10 ptsWhy it matters: The pricing page is where the buying decision happens. Testimonials here directly combat sticker shock and objections.
How to fix it: Add 2-3 testimonials to your pricing page that specifically mention value, ROI, or being worth the investment.
8.Do you display trust badges (Google, Trustpilot, BBB, industry certifications)?
8 ptsWhy it matters: Third-party trust badges signal that your reputation has been validated by recognized organizations.
How to fix it: Add badges from review platforms where you have a strong rating. Place them in the footer or near your pricing.
9.Do you show logos of notable clients or press mentions?
8 ptsWhy it matters: Logo bars create instant credibility through association. If recognized brands trust you, new visitors feel safer.
How to fix it: Add a "Trusted by" logo bar with your most recognizable clients. Ask permission before using client logos.
10.Do you use structured data (schema.org) for review rich snippets in search results?
5 ptsWhy it matters: Review schema markup can display star ratings directly in Google search results, increasing click-through rates.
How to fix it: Add Review or AggregateRating schema markup to pages with testimonials. This can improve your visibility in search results.
How the score is graded
| Score | Grade | What it means |
|---|---|---|
| 90–100 | Excellent | Your social proof game is strong. Keep collecting fresh testimonials and testing placements. |
| 70–89 | Good | You have a solid foundation. A few additions could significantly boost your conversion rates. |
| 50–69 | Needs Work | You're leaving conversions on the table. The recommendations below will help you improve quickly. |
| 0–49 | Critical | Your website is missing most social proof elements. This is likely costing you conversions every day. |