Add Amazon Reviews to Webflow
Learn how to import Amazon Reviews into VideoTestimonials and show them on your Webflow website with a Wall of Love you can embed or link to. Step-by-step guide.
Why Amazon Reviews Matter for Your Business
Amazon reviews are the gold standard for product social proof
Verified purchase badges carry massive trust with buyers
Showcasing Amazon reviews on your DTC site reduces purchase anxiety
Import Amazon Reviews into VideoTestimonials
Sign up for free and go to your Import Hub
Paste your Amazon product page URL
Preview the fetched reviews and select which ones to import
Approve the ones to keep — approved reviews appear on your Wall of Love
Show Them on Webflow
In VideoTestimonials, open Studio → Walls of Love, open your wall, click the share icon and copy the Embed Code
In the Webflow Designer, open the Add panel and add a Code Embed element to the canvas
Paste the code, save and close the editor, then publish — the widget renders on the published site
Ways to Show Them
Wall of Love page
A hosted page with its own link
Embedded wall
The same wall inside your Webflow page
Five layouts
Grid, masonry, bento, 3D carousel, marquee
Hand-picked reviews
Choose exactly which reviews appear
Frequently Asked Questions
How do I add Amazon Reviews to my Webflow website?
Import your Amazon Reviews from the Import page in your VideoTestimonials dashboard, keep the ones you want, and they appear on your Wall of Love. Then embed the Wall of Love on your Webflow site with its embed code (an iframe), or link to its public URL. The Webflow integration page lists the exact steps for Webflow.
Do Amazon Reviews update automatically on Webflow?
They can. Auto-Import checks your Amazon page daily or weekly and adds new reviews to your dashboard; approve the ones you want and they appear on your Wall of Love — and on Webflow wherever the wall is embedded.
Can I customize how Amazon Reviews look on Webflow?
Yes. In the Wall of Love builder you choose the layout (grid, masonry, bento, 3D carousel or marquee), the card style, colors and fonts to match your Webflow site, and which reviews to show.
Will adding Amazon Reviews slow down my Webflow site?
The Wall of Love embeds as an iframe, which the browser loads separately, so it doesn't block the rest of your Webflow page from rendering. If the wall sits further down the page, add loading="lazy" to the iframe tag so it loads only when visitors scroll near it.
Related guides
Other reviews on Webflow
Ready to Add Amazon Reviews to Webflow?
In under 5 minutes.
Start displaying Amazon Reviews on your Webflow website — no coding required. Free plan includes 10 videos, 20 text testimonials and a Wall of Love embed, with no credit card.