Yotpo vs Trustmary (2026)
How Yotpo and Trustmary stack up — plus where VideoTestimonials fits as a third option.
Yotpo
Yotpo is a large e-commerce marketing platform covering reviews, SMS, loyalty, and subscriptions. Its review features are part of a broader commerce marketing suite.
All-in-one platform
Video + text testimonial collection, 55 image studio templates, 10+ Wall of Love widgets, REST API, multi-space.
Trustmary
Trustmary combines testimonials with NPS/CSAT surveys and lead generation tools. It uses a 3-in-1 survey pipeline (satisfaction metric + feedback + review request) and offers usage-based pricing. Based in Finland.
Yotpo vs Trustmary at a glance
Each figure was read off the vendor’s own pricing page on the date shown under the table.
| Feature | Yotpo | Trustmary |
|---|---|---|
| What it is | Review platform | Review platform |
| Free plan | Reviews & UGC: limited free plan for up to 50 orders a month | Solo: 5 survey responses and 200 widget views a month |
| Entry paid plan | Starter: $15/month | Starter: $388/month, billed yearly |
| Unlimited video from | Not offered on published plans | Not offered on published plans |
| Recording limit | Not stated | Not stated |
| Best for | Online stores wanting reviews and loyalty from one vendor | Larger organisations running surveys, reviews and lead generation together |
| Not for | Testimonials outside an online store | Small businesses that just want testimonials on their site |
| Checked | 2026-11-01 on yotpo.com | 2026-11-01 on trustmary.com |
Which to choose
- Both have a free plan. Yotpo: Reviews & UGC: limited free plan for up to 50 orders a month. Trustmary: Solo: 5 survey responses and 200 widget views a month.
- Yotpo costs less to start: its Starter plan is $15/month, against Trustmary's Starter at $388/month, billed yearly.
- Neither lists unlimited video testimonials on a published plan.
Choose Yotpo for
Online stores wanting reviews and loyalty from one vendor
Not the pick for
Testimonials outside an online store
Choose Trustmary for
Larger organisations running surveys, reviews and lead generation together
Not the pick for
Small businesses that just want testimonials on their site
For reference, VideoTestimonials (our product): a free plan with 20 text testimonials and 10 video testimonials, then unlimited video testimonials from Starter at $24/month; recording length is set per form, up to 5 minutes. Compare plans.
Pricing across all three plans
Each row is a tier — Starter, Pro, etc. — with real prices from each platform’s pricing page.
| Plan | Yotpo | VideoTestimonials | Trustmary |
|---|---|---|---|
| Free | Free (up to 50 orders a month) | Free | Free (Solo: 5 survey responses and 200 widget views a month) |
| Starter | $15/month (Starter, lowest order volume) | $24/mo | $388/month, billed yearly (Starter) |
| Pro | $119/month (Pro, up to 250 orders a month) | $49/mo | $650/month, billed yearly (Business) |
Each one against VideoTestimonials
Our head-to-head posts compare Yotpo and Trustmary with VideoTestimonials feature by feature, including where each is the better choice.
More on each platform
Common questions
Is Yotpo or Trustmary cheaper?
Yotpo's Starter plan is $15/month; Trustmary's Starter plan is $388/month, billed yearly. Read from each vendor's own pricing page on 2026-11-01.
Do Yotpo and Trustmary have free plans?
Yotpo: Reviews & UGC: limited free plan for up to 50 orders a month. Trustmary: Solo: 5 survey responses and 200 widget views a month.
Which has unlimited video testimonials, Yotpo or Trustmary?
Neither lists unlimited video testimonials on a published plan.
Is VideoTestimonials suitable for e-commerce?
Yes. While we do not include SMS or loyalty programs like Yotpo, our testimonial and review display tools work perfectly for e-commerce product pages, landing pages, and homepages.
Why not just use Yotpo?
If you only need testimonials and social proof, VideoTestimonials offers dedicated testimonial tools with a simpler setup and lower cost than enterprise suites.
Can I use VideoTestimonials with Shopify?
Yes, our widgets work with Shopify, WooCommerce, and any e-commerce platform that supports HTML embeds or has a JavaScript snippet.
Does VideoTestimonials have lead generation features like Trustmary?
We focus on testimonial collection, display, and social proof rather than lead generation popups and NPS surveys. If testimonials are your priority, we offer more depth at a lower price.
Why is VideoTestimonials cheaper than Trustmary?
We are purpose-built for testimonials and social proof with flat pricing. Trustmary lists Starter at $388/month billed annually and Business at $650/month billed annually, with analytics, lead generation and experiments sold as add-ons. Checked on trustmary.com in September 2026.
Can I import my Google reviews?
Yes, we support importing from 20 review platforms including Google, Trustpilot, G2, Capterra, Yelp, and many more.
Weighing Yotpo against Trustmary?
Try the third option free.
VideoTestimonials collects video and text testimonials through one link, imports the reviews you already have, and embeds them anywhere. Free plan includes 10 videos, 20 text testimonials and a Wall of Love — no credit card, nothing expires.