Yotpo vs Shoutout (2026)
How Yotpo and Shoutout stack up — plus where VideoTestimonials fits as a third option.
Yotpo
Yotpo is a large e-commerce marketing platform covering reviews, SMS, loyalty, and subscriptions. Its review features are part of a broader commerce marketing suite.
All-in-one platform
Video + text testimonial collection, 55 image studio templates, 10+ Wall of Love widgets, REST API, multi-space.
Shoutout
Shoutout is a simple, budget-friendly testimonial tool for small businesses. It supports both video and text testimonial collection with a focus on ease of use. Offers a lifetime deal option.
Yotpo vs Shoutout at a glance
Each figure was read off the vendor’s own pricing page on the date shown under the table.
| Feature | Yotpo | Shoutout |
|---|---|---|
| What it is | Review platform | Testimonial tool |
| Free plan | Reviews & UGC: limited free plan for up to 50 orders a month | No free plan |
| Entry paid plan | Starter: $15/month | Monthly: $15/month |
| Unlimited video from | Not offered on published plans | Monthly, $15/month |
| Recording limit | Not stated | Not stated |
| Money-back guarantee | Not stated | 7 days |
| Best for | Online stores wanting reviews and loyalty from one vendor | The lowest monthly price for unlimited video |
| Not for | Testimonials outside an online store | Trying a tool before paying |
| Checked | 2026-11-01 on yotpo.com | 2026-11-01 on shoutout.io |
Which to choose
- They are different kinds of product: Yotpo is a review platform, Shoutout a testimonial tool.
- Only Yotpo has a free plan (Reviews & UGC: limited free plan for up to 50 orders a month); Shoutout has none.
- Entry plans: Yotpo Starter: $15/month; Shoutout Monthly: $15/month.
- Only Shoutout lists unlimited video testimonials on a published plan, from Monthly, $15/month. Yotpo does not.
- Shoutout offers a 7-day money-back guarantee.
Choose Yotpo for
Online stores wanting reviews and loyalty from one vendor
Not the pick for
Testimonials outside an online store
Choose Shoutout for
The lowest monthly price for unlimited video
Not the pick for
Trying a tool before paying
For reference, VideoTestimonials (our product): a free plan with 20 text testimonials and 10 video testimonials, then unlimited video testimonials from Starter at $24/month; recording length is set per form, up to 5 minutes. Compare plans.
Pricing across all three plans
Each row is a tier — Starter, Pro, etc. — with real prices from each platform’s pricing page.
| Plan | Yotpo | VideoTestimonials | Shoutout |
|---|---|---|---|
| Free | Free (up to 50 orders a month) | Free | No free plan |
| Starter | $15/month (Starter, lowest order volume) | $24/mo | $15/month (Monthly) |
| Pro | $119/month (Pro, up to 250 orders a month) | $49/mo | $199 once (Lifetime) |
Each one against VideoTestimonials
Our head-to-head posts compare Yotpo and Shoutout with VideoTestimonials feature by feature, including where each is the better choice.
More on each platform
Common questions
Is Yotpo or Shoutout cheaper?
Yotpo's Starter plan is $15/month; Shoutout's Monthly plan is $15/month. Read from each vendor's own pricing page on 2026-11-01.
Do Yotpo and Shoutout have free plans?
Yotpo: Reviews & UGC: limited free plan for up to 50 orders a month. Shoutout: No free plan.
Which has unlimited video testimonials, Yotpo or Shoutout?
Only Shoutout lists unlimited video testimonials on a published plan, from Monthly, $15/month. Yotpo does not.
Is VideoTestimonials suitable for e-commerce?
Yes. While we do not include SMS or loyalty programs like Yotpo, our testimonial and review display tools work perfectly for e-commerce product pages, landing pages, and homepages.
Why not just use Yotpo?
If you only need testimonials and social proof, VideoTestimonials offers dedicated testimonial tools with a simpler setup and lower cost than enterprise suites.
Can I use VideoTestimonials with Shopify?
Yes, our widgets work with Shopify, WooCommerce, and any e-commerce platform that supports HTML embeds or has a JavaScript snippet.
Shoutout is cheaper — why should I switch?
Shoutout is more affordable ($15/mo or $199 lifetime) but has only 2 widget types, ~3 import sources, and no image studio. VideoTestimonials offers 10+ widgets, 18 import sources, image studio with 50+ templates, and a free tier to start.
Can I keep my existing testimonials?
Yes. Export from Shoutout and import via CSV. All your testimonials, ratings, and customer info will transfer.
Does VideoTestimonials work on any website?
Yes, our widgets work on WordPress, Shopify, Webflow, Squarespace, Wix, and any site that supports HTML embeds.
Weighing Yotpo against Shoutout?
Try the third option free.
VideoTestimonials collects video and text testimonials through one link, imports the reviews you already have, and embeds them anywhere. Free plan includes 10 videos, 20 text testimonials and a Wall of Love — no credit card, nothing expires.