Yotpo vs Podium (2026)
How Yotpo and Podium stack up — plus where VideoTestimonials fits as a third option.
Yotpo
Yotpo is a large e-commerce marketing platform covering reviews, SMS, loyalty, and subscriptions. Its review features are part of a broader commerce marketing suite.
All-in-one platform
Video + text testimonial collection, 55 image studio templates, 10+ Wall of Love widgets, REST API, multi-space.
Podium
Podium is a customer interaction platform for local businesses combining messaging, reviews, and payments. It focuses on helping local businesses manage customer communications.
Yotpo vs Podium at a glance
Each figure was read off the vendor’s own pricing page on the date shown under the table.
| Feature | Yotpo | Podium |
|---|---|---|
| What it is | Review platform | Review platform |
| Free plan | Reviews & UGC: limited free plan for up to 50 orders a month | No free plan |
| Entry paid plan | Starter: $15/month | Core: $399/month |
| Unlimited video from | Not offered on published plans | Not offered on published plans |
| Recording limit | Not stated | Not stated |
| Best for | Online stores wanting reviews and loyalty from one vendor | Local businesses that want messaging, lead capture and reviews in one tool |
| Not for | Testimonials outside an online store | A small testimonial budget |
| Checked | 2026-11-01 on yotpo.com | 2026-11-01 on podium.com |
Which to choose
- Only Yotpo has a free plan (Reviews & UGC: limited free plan for up to 50 orders a month); Podium has none.
- Yotpo costs less to start: its Starter plan is $15/month, against Podium's Core at $399/month.
- Neither lists unlimited video testimonials on a published plan.
Choose Yotpo for
Online stores wanting reviews and loyalty from one vendor
Not the pick for
Testimonials outside an online store
Choose Podium for
Local businesses that want messaging, lead capture and reviews in one tool
Not the pick for
A small testimonial budget
For reference, VideoTestimonials (our product): a free plan with 20 text testimonials and 10 video testimonials, then unlimited video testimonials from Starter at $24/month; recording length is set per form, up to 5 minutes. Compare plans.
Pricing across all three plans
Each row is a tier — Starter, Pro, etc. — with real prices from each platform’s pricing page.
| Plan | Yotpo | VideoTestimonials | Podium |
|---|---|---|---|
| Free | Free (up to 50 orders a month) | Free | No free plan |
| Starter | $15/month (Starter, lowest order volume) | $24/mo | $399/month (Core) |
| Pro | $119/month (Pro, up to 250 orders a month) | $49/mo | $599/month (Pro) |
Each one against VideoTestimonials
Our head-to-head posts compare Yotpo and Podium with VideoTestimonials feature by feature, including where each is the better choice.
More on each platform
Common questions
Is Yotpo or Podium cheaper?
Yotpo's Starter plan is $15/month; Podium's Core plan is $399/month. Read from each vendor's own pricing page on 2026-11-01.
Do Yotpo and Podium have free plans?
Yotpo: Reviews & UGC: limited free plan for up to 50 orders a month. Podium: No free plan.
Which has unlimited video testimonials, Yotpo or Podium?
Neither lists unlimited video testimonials on a published plan.
Is VideoTestimonials suitable for e-commerce?
Yes. While we do not include SMS or loyalty programs like Yotpo, our testimonial and review display tools work perfectly for e-commerce product pages, landing pages, and homepages.
Why not just use Yotpo?
If you only need testimonials and social proof, VideoTestimonials offers dedicated testimonial tools with a simpler setup and lower cost than enterprise suites.
Can I use VideoTestimonials with Shopify?
Yes, our widgets work with Shopify, WooCommerce, and any e-commerce platform that supports HTML embeds or has a JavaScript snippet.
Can VideoTestimonials send SMS review requests like Podium?
We focus on email-based and link-based testimonial collection rather than SMS. Our shareable collection links can be sent via any channel including SMS apps.
Does VideoTestimonials help get Google reviews?
Our focus is on collecting first-party testimonials for your own website. For Google review generation specifically, a dedicated review platform may complement our tools.
Why switch from Podium for testimonials?
If you are paying Podium's enterprise pricing mainly for testimonials and reviews, VideoTestimonials offers dedicated testimonial tools starting at $24/mo with no contract.
Weighing Yotpo against Podium?
Try the third option free.
VideoTestimonials collects video and text testimonials through one link, imports the reviews you already have, and embeds them anywhere. Free plan includes 10 videos, 20 text testimonials and a Wall of Love — no credit card, nothing expires.