Yotpo vs Endorsal (2026)
How Yotpo and Endorsal stack up — plus where VideoTestimonials fits as a third option.
Yotpo
Yotpo is a large e-commerce marketing platform covering reviews, SMS, loyalty, and subscriptions. Its review features are part of a broader commerce marketing suite.
All-in-one platform
Video + text testimonial collection, 55 image studio templates, 10+ Wall of Love widgets, REST API, multi-space.
Endorsal
Endorsal automates testimonial collection with email and SMS sequences, FOMO popups, and smart routing. It supports video testimonials on paid plans and offers a Wall of Love on its Professional tier.
Yotpo vs Endorsal at a glance
Each figure was read off the vendor’s own pricing page on the date shown under the table.
| Feature | Yotpo | Endorsal |
|---|---|---|
| What it is | Review platform | Testimonial tool |
| Free plan | Reviews & UGC: limited free plan for up to 50 orders a month | 100 total contacts and 1,000 monthly visitors |
| Entry paid plan | Starter: $15/month | Starter: $39/month |
| Unlimited video from | Not offered on published plans | Advanced, $349/month |
| Recording limit | Not stated | 2 minutes on Starter, 5 on Professional |
| Best for | Online stores wanting reviews and loyalty from one vendor | Automated review requests plus social-proof popups |
| Not for | Testimonials outside an online store | Video volume on a small budget |
| Checked | 2026-11-01 on yotpo.com | 2026-11-01 on endorsal.io |
Which to choose
- They are different kinds of product: Yotpo is a review platform, Endorsal a testimonial tool.
- Both have a free plan. Yotpo: Reviews & UGC: limited free plan for up to 50 orders a month. Endorsal: 100 total contacts and 1,000 monthly visitors.
- Yotpo costs less to start: its Starter plan is $15/month, against Endorsal's Starter at $39/month.
- Only Endorsal lists unlimited video testimonials on a published plan, from Advanced, $349/month. Yotpo does not.
- Yotpo does not state a recording limit; Endorsal caps recordings at 2 minutes on its lowest video plan.
Choose Yotpo for
Online stores wanting reviews and loyalty from one vendor
Not the pick for
Testimonials outside an online store
Choose Endorsal for
Automated review requests plus social-proof popups
Not the pick for
Video volume on a small budget
For reference, VideoTestimonials (our product): a free plan with 20 text testimonials and 10 video testimonials, then unlimited video testimonials from Starter at $24/month; recording length is set per form, up to 5 minutes. Compare plans.
Pricing across all three plans
Each row is a tier — Starter, Pro, etc. — with real prices from each platform’s pricing page.
| Plan | Yotpo | VideoTestimonials | Endorsal |
|---|---|---|---|
| Free | Free (up to 50 orders a month) | Free | Free (100 total contacts and 1,000 monthly visitors) |
| Starter | $15/month (Starter, lowest order volume) | $24/mo | $39/month (Starter, 10 videos max) |
| Pro | $119/month (Pro, up to 250 orders a month) | $49/mo | $79/month (Professional, 25 videos max) |
Each one against VideoTestimonials
Our head-to-head posts compare Yotpo and Endorsal with VideoTestimonials feature by feature, including where each is the better choice.
More on each platform
Common questions
Is Yotpo or Endorsal cheaper?
Yotpo's Starter plan is $15/month; Endorsal's Starter plan is $39/month. Read from each vendor's own pricing page on 2026-11-01.
Do Yotpo and Endorsal have free plans?
Yotpo: Reviews & UGC: limited free plan for up to 50 orders a month. Endorsal: 100 total contacts and 1,000 monthly visitors.
Which has unlimited video testimonials, Yotpo or Endorsal?
Only Endorsal lists unlimited video testimonials on a published plan, from Advanced, $349/month. Yotpo does not.
Is VideoTestimonials suitable for e-commerce?
Yes. While we do not include SMS or loyalty programs like Yotpo, our testimonial and review display tools work perfectly for e-commerce product pages, landing pages, and homepages.
Why not just use Yotpo?
If you only need testimonials and social proof, VideoTestimonials offers dedicated testimonial tools with a simpler setup and lower cost than enterprise suites.
Can I use VideoTestimonials with Shopify?
Yes, our widgets work with Shopify, WooCommerce, and any e-commerce platform that supports HTML embeds or has a JavaScript snippet.
Does VideoTestimonials have automated email collection like Endorsal?
Yes. You can send automated testimonial request emails and follow-ups, just like Endorsal, with added AI features and a broader widget library.
Can I keep using text testimonials if I switch?
Absolutely. VideoTestimonials supports both text and video testimonials. You can use either or both depending on your needs.
Is there a free plan?
Yes. The free plan includes 20 text and 10 video testimonials, the Wall of Love and embed widgets, with no time limit and no credit card required.
Weighing Yotpo against Endorsal?
Try the third option free.
VideoTestimonials collects video and text testimonials through one link, imports the reviews you already have, and embeds them anywhere. Free plan includes 10 videos, 20 text testimonials and a Wall of Love — no credit card, nothing expires.