Yotpo vs Bazaarvoice (2026)
How Yotpo and Bazaarvoice stack up — plus where VideoTestimonials fits as a third option.
Yotpo
Yotpo is a large e-commerce marketing platform covering reviews, SMS, loyalty, and subscriptions. Its review features are part of a broader commerce marketing suite.
All-in-one platform
Video + text testimonial collection, 55 image studio templates, 10+ Wall of Love widgets, REST API, multi-space.
Bazaarvoice
Bazaarvoice is an enterprise UGC platform used by large retailers. It manages reviews, Q&A, and visual content at scale for enterprise brands.
Yotpo vs Bazaarvoice at a glance
Each figure was read off the vendor’s own pricing page on the date shown under the table.
| Feature | Yotpo | Bazaarvoice |
|---|---|---|
| What it is | Review platform | Review platform |
| Free plan | Reviews & UGC: limited free plan for up to 50 orders a month | No free plan |
| Entry paid plan | Starter: $15/month | Ratings & Reviews Essentials: price not published |
| Unlimited video from | Not offered on published plans | Not offered on published plans |
| Recording limit | Not stated | Not stated |
| Best for | Online stores wanting reviews and loyalty from one vendor | Large brands syndicating reviews to retailers |
| Not for | Testimonials outside an online store | Small businesses that want a published price |
| Checked | 2026-11-01 on yotpo.com | 2026-11-01 on bazaarvoice.com |
Which to choose
- Only Yotpo has a free plan (Reviews & UGC: limited free plan for up to 50 orders a month); Bazaarvoice has none.
- Bazaarvoice does not publish a price. Yotpo does: its Starter plan is $15/month.
- Neither lists unlimited video testimonials on a published plan.
Choose Yotpo for
Online stores wanting reviews and loyalty from one vendor
Not the pick for
Testimonials outside an online store
Choose Bazaarvoice for
Large brands syndicating reviews to retailers
Not the pick for
Small businesses that want a published price
For reference, VideoTestimonials (our product): a free plan with 20 text testimonials and 10 video testimonials, then unlimited video testimonials from Starter at $24/month; recording length is set per form, up to 5 minutes. Compare plans.
Pricing across all three plans
Each row is a tier — Starter, Pro, etc. — with real prices from each platform’s pricing page.
| Plan | Yotpo | VideoTestimonials | Bazaarvoice |
|---|---|---|---|
| Free | Free (up to 50 orders a month) | Free | No free plan |
| Starter | $15/month (Starter, lowest order volume) | $24/mo | No published price (Ratings & Reviews Essentials) |
| Pro | $119/month (Pro, up to 250 orders a month) | $49/mo | No published price (Ratings & Reviews Advanced) |
Each one against VideoTestimonials
Our head-to-head posts compare Yotpo and Bazaarvoice with VideoTestimonials feature by feature, including where each is the better choice.
More on each platform
Common questions
Is Yotpo or Bazaarvoice cheaper?
Yotpo's Starter plan is $15/month; Bazaarvoice does not publish a price. Read from each vendor's own pricing page on 2026-11-01.
Do Yotpo and Bazaarvoice have free plans?
Yotpo: Reviews & UGC: limited free plan for up to 50 orders a month. Bazaarvoice: No free plan.
Which has unlimited video testimonials, Yotpo or Bazaarvoice?
Neither lists unlimited video testimonials on a published plan.
Is VideoTestimonials suitable for e-commerce?
Yes. While we do not include SMS or loyalty programs like Yotpo, our testimonial and review display tools work perfectly for e-commerce product pages, landing pages, and homepages.
Why not just use Yotpo?
If you only need testimonials and social proof, VideoTestimonials offers dedicated testimonial tools with a simpler setup and lower cost than enterprise suites.
Can I use VideoTestimonials with Shopify?
Yes, our widgets work with Shopify, WooCommerce, and any e-commerce platform that supports HTML embeds or has a JavaScript snippet.
Can VideoTestimonials handle enterprise-scale reviews?
Yes. Our platform handles thousands of testimonials and reviews efficiently. For very large deployments, our Business plan includes priority support and higher limits.
Does VideoTestimonials syndicate reviews like Bazaarvoice?
We do not syndicate reviews to retail partners. Our focus is on collecting and beautifully displaying your own testimonials and reviews on your properties.
Why switch from Bazaarvoice?
If you are paying enterprise pricing for features you do not use, VideoTestimonials offers dedicated testimonial and review tools starting free with a much simpler user experience.
Weighing Yotpo against Bazaarvoice?
Try the third option free.
VideoTestimonials collects video and text testimonials through one link, imports the reviews you already have, and embeds them anywhere. Free plan includes 10 videos, 20 text testimonials and a Wall of Love — no credit card, nothing expires.