Trustpilot vs Trustmary (2026)
How Trustpilot and Trustmary stack up — plus where VideoTestimonials fits as a third option.
Trustpilot
Trustpilot is a well-known public review platform where consumers leave verified reviews. Businesses can manage their profile and use paid tools to leverage their reviews.
All-in-one platform
Video + text testimonial collection, 55 image studio templates, 10+ Wall of Love widgets, REST API, multi-space.
Trustmary
Trustmary combines testimonials with NPS/CSAT surveys and lead generation tools. It uses a 3-in-1 survey pipeline (satisfaction metric + feedback + review request) and offers usage-based pricing. Based in Finland.
Trustpilot vs Trustmary at a glance
Each figure was read off the vendor’s own pricing page on the date shown under the table.
| Feature | Trustpilot | Trustmary |
|---|---|---|
| What it is | Review platform | Review platform |
| Free plan | Free account: 50 review invitations a month | Solo: 5 survey responses and 200 widget views a month |
| Entry paid plan | Plus: $319/month, billed yearly | Starter: $388/month, billed yearly |
| Unlimited video from | Not offered on published plans | Not offered on published plans |
| Recording limit | Not stated | Not stated |
| Best for | Public reviews on a widely known third-party site | Larger organisations running surveys, reviews and lead generation together |
| Not for | Month-to-month budgets | Small businesses that just want testimonials on their site |
| Checked | 2026-11-01 on business.trustpilot.com | 2026-11-01 on trustmary.com |
Which to choose
- Both have a free plan. Trustpilot: Free account: 50 review invitations a month. Trustmary: Solo: 5 survey responses and 200 widget views a month.
- Trustpilot costs less to start: its Plus plan is $319/month, billed yearly, against Trustmary's Starter at $388/month, billed yearly.
- Neither lists unlimited video testimonials on a published plan.
Choose Trustpilot for
Public reviews on a widely known third-party site
Not the pick for
Month-to-month budgets
Choose Trustmary for
Larger organisations running surveys, reviews and lead generation together
Not the pick for
Small businesses that just want testimonials on their site
For reference, VideoTestimonials (our product): a free plan with 20 text testimonials and 10 video testimonials, then unlimited video testimonials from Starter at $24/month; recording length is set per form, up to 5 minutes. Compare plans.
Pricing across all three plans
Each row is a tier — Starter, Pro, etc. — with real prices from each platform’s pricing page.
| Plan | Trustpilot | VideoTestimonials | Trustmary |
|---|---|---|---|
| Free | Free (50 review invitations a month) | Free | Free (Solo: 5 survey responses and 200 widget views a month) |
| Starter | $319/month, billed yearly (Plus, per domain) | $24/mo | $388/month, billed yearly (Starter) |
Each one against VideoTestimonials
Our head-to-head posts compare Trustpilot and Trustmary with VideoTestimonials feature by feature, including where each is the better choice.
More on each platform
Common questions
Is Trustpilot or Trustmary cheaper?
Trustpilot's Plus plan is $319/month, billed yearly; Trustmary's Starter plan is $388/month, billed yearly. Read from each vendor's own pricing page on 2026-11-01.
Do Trustpilot and Trustmary have free plans?
Trustpilot: Free account: 50 review invitations a month. Trustmary: Solo: 5 survey responses and 200 widget views a month.
Which has unlimited video testimonials, Trustpilot or Trustmary?
Neither lists unlimited video testimonials on a published plan.
Should I keep my Trustpilot profile?
You can keep your Trustpilot profile for public visibility while using VideoTestimonials to collect and display testimonials on your own site with full control.
Can I import my Trustpilot reviews?
Yes. We have a direct Trustpilot import feature that pulls your reviews automatically, no CSV export needed.
What about Trustpilot's SEO benefits?
Trustpilot reviews build their domain authority, not yours. With VideoTestimonials, testimonials on your site contribute to your own SEO.
Does VideoTestimonials have lead generation features like Trustmary?
We focus on testimonial collection, display, and social proof rather than lead generation popups and NPS surveys. If testimonials are your priority, we offer more depth at a lower price.
Why is VideoTestimonials cheaper than Trustmary?
We are purpose-built for testimonials and social proof with flat pricing. Trustmary lists Starter at $388/month billed annually and Business at $650/month billed annually, with analytics, lead generation and experiments sold as add-ons. Checked on trustmary.com in September 2026.
Can I import my Google reviews?
Yes, we support importing from 20 review platforms including Google, Trustpilot, G2, Capterra, Yelp, and many more.
Weighing Trustpilot against Trustmary?
Try the third option free.
VideoTestimonials collects video and text testimonials through one link, imports the reviews you already have, and embeds them anywhere. Free plan includes 10 videos, 20 text testimonials and a Wall of Love — no credit card, nothing expires.