Trustpilot vs Shoutout (2026)
How Trustpilot and Shoutout stack up — plus where VideoTestimonials fits as a third option.
Trustpilot
Trustpilot is a well-known public review platform where consumers leave verified reviews. Businesses can manage their profile and use paid tools to leverage their reviews.
All-in-one platform
Video + text testimonial collection, 55 image studio templates, 10+ Wall of Love widgets, REST API, multi-space.
Shoutout
Shoutout is a simple, budget-friendly testimonial tool for small businesses. It supports both video and text testimonial collection with a focus on ease of use. Offers a lifetime deal option.
Trustpilot vs Shoutout at a glance
Each figure was read off the vendor’s own pricing page on the date shown under the table.
| Feature | Trustpilot | Shoutout |
|---|---|---|
| What it is | Review platform | Testimonial tool |
| Free plan | Free account: 50 review invitations a month | No free plan |
| Entry paid plan | Plus: $319/month, billed yearly | Monthly: $15/month |
| Unlimited video from | Not offered on published plans | Monthly, $15/month |
| Recording limit | Not stated | Not stated |
| Money-back guarantee | Not stated | 7 days |
| Best for | Public reviews on a widely known third-party site | The lowest monthly price for unlimited video |
| Not for | Month-to-month budgets | Trying a tool before paying |
| Checked | 2026-11-01 on business.trustpilot.com | 2026-11-01 on shoutout.io |
Which to choose
- They are different kinds of product: Trustpilot is a review platform, Shoutout a testimonial tool.
- Only Trustpilot has a free plan (Free account: 50 review invitations a month); Shoutout has none.
- Shoutout costs less to start: its Monthly plan is $15/month, against Trustpilot's Plus at $319/month, billed yearly.
- Only Shoutout lists unlimited video testimonials on a published plan, from Monthly, $15/month. Trustpilot does not.
- Shoutout offers a 7-day money-back guarantee.
Choose Trustpilot for
Public reviews on a widely known third-party site
Not the pick for
Month-to-month budgets
Choose Shoutout for
The lowest monthly price for unlimited video
Not the pick for
Trying a tool before paying
For reference, VideoTestimonials (our product): a free plan with 20 text testimonials and 10 video testimonials, then unlimited video testimonials from Starter at $24/month; recording length is set per form, up to 5 minutes. Compare plans.
Pricing across all three plans
Each row is a tier — Starter, Pro, etc. — with real prices from each platform’s pricing page.
| Plan | Trustpilot | VideoTestimonials | Shoutout |
|---|---|---|---|
| Free | Free (50 review invitations a month) | Free | No free plan |
| Starter | $319/month, billed yearly (Plus, per domain) | $24/mo | $15/month (Monthly) |
Each one against VideoTestimonials
Our head-to-head posts compare Trustpilot and Shoutout with VideoTestimonials feature by feature, including where each is the better choice.
More on each platform
Common questions
Is Trustpilot or Shoutout cheaper?
Trustpilot's Plus plan is $319/month, billed yearly; Shoutout's Monthly plan is $15/month. Read from each vendor's own pricing page on 2026-11-01.
Do Trustpilot and Shoutout have free plans?
Trustpilot: Free account: 50 review invitations a month. Shoutout: No free plan.
Which has unlimited video testimonials, Trustpilot or Shoutout?
Only Shoutout lists unlimited video testimonials on a published plan, from Monthly, $15/month. Trustpilot does not.
Should I keep my Trustpilot profile?
You can keep your Trustpilot profile for public visibility while using VideoTestimonials to collect and display testimonials on your own site with full control.
Can I import my Trustpilot reviews?
Yes. We have a direct Trustpilot import feature that pulls your reviews automatically, no CSV export needed.
What about Trustpilot's SEO benefits?
Trustpilot reviews build their domain authority, not yours. With VideoTestimonials, testimonials on your site contribute to your own SEO.
Shoutout is cheaper — why should I switch?
Shoutout is more affordable ($15/mo or $199 lifetime) but has only 2 widget types, ~3 import sources, and no image studio. VideoTestimonials offers 10+ widgets, 18 import sources, image studio with 50+ templates, and a free tier to start.
Can I keep my existing testimonials?
Yes. Export from Shoutout and import via CSV. All your testimonials, ratings, and customer info will transfer.
Does VideoTestimonials work on any website?
Yes, our widgets work on WordPress, Shopify, Webflow, Squarespace, Wix, and any site that supports HTML embeds.
Weighing Trustpilot against Shoutout?
Try the third option free.
VideoTestimonials collects video and text testimonials through one link, imports the reviews you already have, and embeds them anywhere. Free plan includes 10 videos, 20 text testimonials and a Wall of Love — no credit card, nothing expires.