Trustpilot vs Endorsal (2026)
How Trustpilot and Endorsal stack up — plus where VideoTestimonials fits as a third option.
Trustpilot
Trustpilot is a well-known public review platform where consumers leave verified reviews. Businesses can manage their profile and use paid tools to leverage their reviews.
All-in-one platform
Video + text testimonial collection, 55 image studio templates, 10+ Wall of Love widgets, REST API, multi-space.
Endorsal
Endorsal automates testimonial collection with email and SMS sequences, FOMO popups, and smart routing. It supports video testimonials on paid plans and offers a Wall of Love on its Professional tier.
Trustpilot vs Endorsal at a glance
Each figure was read off the vendor’s own pricing page on the date shown under the table.
| Feature | Trustpilot | Endorsal |
|---|---|---|
| What it is | Review platform | Testimonial tool |
| Free plan | Free account: 50 review invitations a month | 100 total contacts and 1,000 monthly visitors |
| Entry paid plan | Plus: $319/month, billed yearly | Starter: $39/month |
| Unlimited video from | Not offered on published plans | Advanced, $349/month |
| Recording limit | Not stated | 2 minutes on Starter, 5 on Professional |
| Best for | Public reviews on a widely known third-party site | Automated review requests plus social-proof popups |
| Not for | Month-to-month budgets | Video volume on a small budget |
| Checked | 2026-11-01 on business.trustpilot.com | 2026-11-01 on endorsal.io |
Which to choose
- They are different kinds of product: Trustpilot is a review platform, Endorsal a testimonial tool.
- Both have a free plan. Trustpilot: Free account: 50 review invitations a month. Endorsal: 100 total contacts and 1,000 monthly visitors.
- Endorsal costs less to start: its Starter plan is $39/month, against Trustpilot's Plus at $319/month, billed yearly.
- Only Endorsal lists unlimited video testimonials on a published plan, from Advanced, $349/month. Trustpilot does not.
- Trustpilot does not state a recording limit; Endorsal caps recordings at 2 minutes on its lowest video plan.
Choose Trustpilot for
Public reviews on a widely known third-party site
Not the pick for
Month-to-month budgets
Choose Endorsal for
Automated review requests plus social-proof popups
Not the pick for
Video volume on a small budget
For reference, VideoTestimonials (our product): a free plan with 20 text testimonials and 10 video testimonials, then unlimited video testimonials from Starter at $24/month; recording length is set per form, up to 5 minutes. Compare plans.
Pricing across all three plans
Each row is a tier — Starter, Pro, etc. — with real prices from each platform’s pricing page.
| Plan | Trustpilot | VideoTestimonials | Endorsal |
|---|---|---|---|
| Free | Free (50 review invitations a month) | Free | Free (100 total contacts and 1,000 monthly visitors) |
| Starter | $319/month, billed yearly (Plus, per domain) | $24/mo | $39/month (Starter, 10 videos max) |
Each one against VideoTestimonials
Our head-to-head posts compare Trustpilot and Endorsal with VideoTestimonials feature by feature, including where each is the better choice.
More on each platform
Common questions
Is Trustpilot or Endorsal cheaper?
Trustpilot's Plus plan is $319/month, billed yearly; Endorsal's Starter plan is $39/month. Read from each vendor's own pricing page on 2026-11-01.
Do Trustpilot and Endorsal have free plans?
Trustpilot: Free account: 50 review invitations a month. Endorsal: 100 total contacts and 1,000 monthly visitors.
Which has unlimited video testimonials, Trustpilot or Endorsal?
Only Endorsal lists unlimited video testimonials on a published plan, from Advanced, $349/month. Trustpilot does not.
Should I keep my Trustpilot profile?
You can keep your Trustpilot profile for public visibility while using VideoTestimonials to collect and display testimonials on your own site with full control.
Can I import my Trustpilot reviews?
Yes. We have a direct Trustpilot import feature that pulls your reviews automatically, no CSV export needed.
What about Trustpilot's SEO benefits?
Trustpilot reviews build their domain authority, not yours. With VideoTestimonials, testimonials on your site contribute to your own SEO.
Does VideoTestimonials have automated email collection like Endorsal?
Yes. You can send automated testimonial request emails and follow-ups, just like Endorsal, with added AI features and a broader widget library.
Can I keep using text testimonials if I switch?
Absolutely. VideoTestimonials supports both text and video testimonials. You can use either or both depending on your needs.
Is there a free plan?
Yes. The free plan includes 20 text and 10 video testimonials, the Wall of Love and embed widgets, with no time limit and no credit card required.
Weighing Trustpilot against Endorsal?
Try the third option free.
VideoTestimonials collects video and text testimonials through one link, imports the reviews you already have, and embeds them anywhere. Free plan includes 10 videos, 20 text testimonials and a Wall of Love — no credit card, nothing expires.