Trustpilot vs Bazaarvoice (2026)
How Trustpilot and Bazaarvoice stack up — plus where VideoTestimonials fits as a third option.
Trustpilot
Trustpilot is a well-known public review platform where consumers leave verified reviews. Businesses can manage their profile and use paid tools to leverage their reviews.
All-in-one platform
Video + text testimonial collection, 55 image studio templates, 10+ Wall of Love widgets, REST API, multi-space.
Bazaarvoice
Bazaarvoice is an enterprise UGC platform used by large retailers. It manages reviews, Q&A, and visual content at scale for enterprise brands.
Trustpilot vs Bazaarvoice at a glance
Each figure was read off the vendor’s own pricing page on the date shown under the table.
| Feature | Trustpilot | Bazaarvoice |
|---|---|---|
| What it is | Review platform | Review platform |
| Free plan | Free account: 50 review invitations a month | No free plan |
| Entry paid plan | Plus: $319/month, billed yearly | Ratings & Reviews Essentials: price not published |
| Unlimited video from | Not offered on published plans | Not offered on published plans |
| Recording limit | Not stated | Not stated |
| Best for | Public reviews on a widely known third-party site | Large brands syndicating reviews to retailers |
| Not for | Month-to-month budgets | Small businesses that want a published price |
| Checked | 2026-11-01 on business.trustpilot.com | 2026-11-01 on bazaarvoice.com |
Which to choose
- Only Trustpilot has a free plan (Free account: 50 review invitations a month); Bazaarvoice has none.
- Bazaarvoice does not publish a price. Trustpilot does: its Plus plan is $319/month, billed yearly.
- Neither lists unlimited video testimonials on a published plan.
Choose Trustpilot for
Public reviews on a widely known third-party site
Not the pick for
Month-to-month budgets
Choose Bazaarvoice for
Large brands syndicating reviews to retailers
Not the pick for
Small businesses that want a published price
For reference, VideoTestimonials (our product): a free plan with 20 text testimonials and 10 video testimonials, then unlimited video testimonials from Starter at $24/month; recording length is set per form, up to 5 minutes. Compare plans.
Pricing across all three plans
Each row is a tier — Starter, Pro, etc. — with real prices from each platform’s pricing page.
| Plan | Trustpilot | VideoTestimonials | Bazaarvoice |
|---|---|---|---|
| Free | Free (50 review invitations a month) | Free | No free plan |
| Starter | $319/month, billed yearly (Plus, per domain) | $24/mo | No published price (Ratings & Reviews Essentials) |
Each one against VideoTestimonials
Our head-to-head posts compare Trustpilot and Bazaarvoice with VideoTestimonials feature by feature, including where each is the better choice.
More on each platform
Common questions
Is Trustpilot or Bazaarvoice cheaper?
Trustpilot's Plus plan is $319/month, billed yearly; Bazaarvoice does not publish a price. Read from each vendor's own pricing page on 2026-11-01.
Do Trustpilot and Bazaarvoice have free plans?
Trustpilot: Free account: 50 review invitations a month. Bazaarvoice: No free plan.
Which has unlimited video testimonials, Trustpilot or Bazaarvoice?
Neither lists unlimited video testimonials on a published plan.
Should I keep my Trustpilot profile?
You can keep your Trustpilot profile for public visibility while using VideoTestimonials to collect and display testimonials on your own site with full control.
Can I import my Trustpilot reviews?
Yes. We have a direct Trustpilot import feature that pulls your reviews automatically, no CSV export needed.
What about Trustpilot's SEO benefits?
Trustpilot reviews build their domain authority, not yours. With VideoTestimonials, testimonials on your site contribute to your own SEO.
Can VideoTestimonials handle enterprise-scale reviews?
Yes. Our platform handles thousands of testimonials and reviews efficiently. For very large deployments, our Business plan includes priority support and higher limits.
Does VideoTestimonials syndicate reviews like Bazaarvoice?
We do not syndicate reviews to retail partners. Our focus is on collecting and beautifully displaying your own testimonials and reviews on your properties.
Why switch from Bazaarvoice?
If you are paying enterprise pricing for features you do not use, VideoTestimonials offers dedicated testimonial and review tools starting free with a much simpler user experience.
Weighing Trustpilot against Bazaarvoice?
Try the third option free.
VideoTestimonials collects video and text testimonials through one link, imports the reviews you already have, and embeds them anywhere. Free plan includes 10 videos, 20 text testimonials and a Wall of Love — no credit card, nothing expires.