Trustpilot vs Bazaarvoice (2026)
How Trustpilot and Bazaarvoice stack up — plus where VideoTestimonials fits as a third option.
Trustpilot
Trustpilot is a well-known public review platform where consumers leave verified reviews. Businesses can manage their profile and use paid tools to leverage their reviews.
All-in-one platform
Video + text testimonial collection, 55 image studio templates, 10+ Wall of Love widgets, REST API, multi-space.
Bazaarvoice
Bazaarvoice is an enterprise UGC platform used by large retailers. It manages reviews, Q&A, and visual content at scale for enterprise brands.
Pricing across all three plans
Each row is a tier — Starter, Pro, etc. — with real prices from each platform's pricing page.
| Plan | Trustpilot | VideoTestimonials | Bazaarvoice |
|---|---|---|---|
| Free | Free (consumer only) | Free | Contact sales |
| Starter | From $299/mo | $24/mo | Contact sales |
| Pro | From $629/mo | $49/mo | Contact sales |
Read the deep dive
We don’t maintain a direct Trustpilot vs Bazaarvoice blog post — but we’ve done detailed head-to-head comparisons of each against VideoTestimonials. Both posts give you a clear picture of how the platforms differ.
More on each platform
Common questions
Should I keep my Trustpilot profile?
You can keep your Trustpilot profile for public visibility while using VideoTestimonials to collect and display testimonials on your own site with full control.
Can I import my Trustpilot reviews?
Yes. We have a direct Trustpilot import feature that pulls your reviews automatically, no CSV export needed.
What about Trustpilot's SEO benefits?
Trustpilot reviews build their domain authority, not yours. With VideoTestimonials, testimonials on your site contribute to your own SEO.
Can VideoTestimonials handle enterprise-scale reviews?
Yes. Our platform handles thousands of testimonials and reviews efficiently. For very large deployments, our Business plan includes priority support and higher limits.
Does VideoTestimonials syndicate reviews like Bazaarvoice?
We do not syndicate reviews to retail partners. Our focus is on collecting and beautifully displaying your own testimonials and reviews on your properties.
Why switch from Bazaarvoice?
If you are paying enterprise pricing for features you do not use, VideoTestimonials offers dedicated testimonial and review tools starting free with a much simpler user experience.
Weighing Trustpilot against Bazaarvoice?
Try the third option free.
VideoTestimonials collects video and text testimonials through one link, imports the reviews you already have, and embeds them anywhere. Free plan includes 10 videos, 20 text testimonials and a Wall of Love — no credit card, nothing expires.