Trustmary vs Yotpo (2026)
How Trustmary and Yotpo stack up — plus where VideoTestimonials fits as a third option.
Trustmary
Trustmary combines testimonials with NPS/CSAT surveys and lead generation tools. It uses a 3-in-1 survey pipeline (satisfaction metric + feedback + review request) and offers usage-based pricing. Based in Finland.
All-in-one platform
Video + text testimonial collection, 55 image studio templates, 10+ Wall of Love widgets, REST API, multi-space.
Yotpo
Yotpo is a large e-commerce marketing platform covering reviews, SMS, loyalty, and subscriptions. Its review features are part of a broader commerce marketing suite.
Pricing across all three plans
Each row is a tier — Starter, Pro, etc. — with real prices from each platform's pricing page.
| Plan | Trustmary | VideoTestimonials | Yotpo |
|---|---|---|---|
| Free | Free (Solo — very limited) | Free | Free (very limited) |
| Starter | From $26/mo | $24/mo | Contact sales |
| Pro | $203/mo (Starter tier) | $49/mo | Contact sales |
Read the deep dive
We don’t maintain a direct Trustmary vs Yotpo blog post — but we’ve done detailed head-to-head comparisons of each against VideoTestimonials. Both posts give you a clear picture of how the platforms differ.
More on each platform
Common questions
Does VideoTestimonials have lead generation features like Trustmary?
We focus on testimonial collection, display, and social proof rather than lead generation popups and NPS surveys. If testimonials are your priority, we offer more depth at a lower price.
Why is VideoTestimonials cheaper than Trustmary?
We are purpose-built for testimonials and social proof with flat pricing. Trustmary's usage-based model with paid add-ons (A/B testing, analytics, lead gen) can push costs well above $200/mo for comparable features.
Can I import my Google reviews?
Yes, we support importing from 20 review platforms including Google, Trustpilot, G2, Capterra, Yelp, and many more.
Is VideoTestimonials suitable for e-commerce?
Yes. While we do not include SMS or loyalty programs like Yotpo, our testimonial and review display tools work perfectly for e-commerce product pages, landing pages, and homepages.
Why not just use Yotpo?
If you only need testimonials and social proof, VideoTestimonials offers dedicated testimonial tools with a simpler setup and lower cost than enterprise suites.
Can I use VideoTestimonials with Shopify?
Yes, our widgets work with Shopify, WooCommerce, and any e-commerce platform that supports HTML embeds or has a JavaScript snippet.
Weighing Trustmary against Yotpo?
Try the third option free.
VideoTestimonials collects video and text testimonials through one link, imports the reviews you already have, and embeds them anywhere. Free plan includes 10 videos, 20 text testimonials and a Wall of Love — no credit card, nothing expires.