Trustmary vs Yotpo (2026)
How Trustmary and Yotpo stack up — plus where VideoTestimonials fits as a third option.
Trustmary
Trustmary combines testimonials with NPS/CSAT surveys and lead generation tools. It uses a 3-in-1 survey pipeline (satisfaction metric + feedback + review request) and offers usage-based pricing. Based in Finland.
All-in-one platform
Video + text testimonial collection, 55 image studio templates, 10+ Wall of Love widgets, REST API, multi-space.
Yotpo
Yotpo is a large e-commerce marketing platform covering reviews, SMS, loyalty, and subscriptions. Its review features are part of a broader commerce marketing suite.
Trustmary vs Yotpo at a glance
Each figure was read off the vendor’s own pricing page on the date shown under the table.
| Feature | Trustmary | Yotpo |
|---|---|---|
| What it is | Review platform | Review platform |
| Free plan | Solo: 5 survey responses and 200 widget views a month | Reviews & UGC: limited free plan for up to 50 orders a month |
| Entry paid plan | Starter: $388/month, billed yearly | Starter: $15/month |
| Unlimited video from | Not offered on published plans | Not offered on published plans |
| Recording limit | Not stated | Not stated |
| Best for | Larger organisations running surveys, reviews and lead generation together | Online stores wanting reviews and loyalty from one vendor |
| Not for | Small businesses that just want testimonials on their site | Testimonials outside an online store |
| Checked | 2026-11-01 on trustmary.com | 2026-11-01 on yotpo.com |
Which to choose
- Both have a free plan. Trustmary: Solo: 5 survey responses and 200 widget views a month. Yotpo: Reviews & UGC: limited free plan for up to 50 orders a month.
- Yotpo costs less to start: its Starter plan is $15/month, against Trustmary's Starter at $388/month, billed yearly.
- Neither lists unlimited video testimonials on a published plan.
Choose Trustmary for
Larger organisations running surveys, reviews and lead generation together
Not the pick for
Small businesses that just want testimonials on their site
Choose Yotpo for
Online stores wanting reviews and loyalty from one vendor
Not the pick for
Testimonials outside an online store
For reference, VideoTestimonials (our product): a free plan with 20 text testimonials and 10 video testimonials, then unlimited video testimonials from Starter at $24/month; recording length is set per form, up to 5 minutes. Compare plans.
Pricing across all three plans
Each row is a tier — Starter, Pro, etc. — with real prices from each platform’s pricing page.
| Plan | Trustmary | VideoTestimonials | Yotpo |
|---|---|---|---|
| Free | Free (Solo: 5 survey responses and 200 widget views a month) | Free | Free (up to 50 orders a month) |
| Starter | $388/month, billed yearly (Starter) | $24/mo | $15/month (Starter, lowest order volume) |
| Pro | $650/month, billed yearly (Business) | $49/mo | $119/month (Pro, up to 250 orders a month) |
Each one against VideoTestimonials
Our head-to-head posts compare Trustmary and Yotpo with VideoTestimonials feature by feature, including where each is the better choice.
More on each platform
Common questions
Is Trustmary or Yotpo cheaper?
Trustmary's Starter plan is $388/month, billed yearly; Yotpo's Starter plan is $15/month. Read from each vendor's own pricing page on 2026-11-01.
Do Trustmary and Yotpo have free plans?
Trustmary: Solo: 5 survey responses and 200 widget views a month. Yotpo: Reviews & UGC: limited free plan for up to 50 orders a month.
Which has unlimited video testimonials, Trustmary or Yotpo?
Neither lists unlimited video testimonials on a published plan.
Does VideoTestimonials have lead generation features like Trustmary?
We focus on testimonial collection, display, and social proof rather than lead generation popups and NPS surveys. If testimonials are your priority, we offer more depth at a lower price.
Why is VideoTestimonials cheaper than Trustmary?
We are purpose-built for testimonials and social proof with flat pricing. Trustmary lists Starter at $388/month billed annually and Business at $650/month billed annually, with analytics, lead generation and experiments sold as add-ons. Checked on trustmary.com in September 2026.
Can I import my Google reviews?
Yes, we support importing from 20 review platforms including Google, Trustpilot, G2, Capterra, Yelp, and many more.
Is VideoTestimonials suitable for e-commerce?
Yes. While we do not include SMS or loyalty programs like Yotpo, our testimonial and review display tools work perfectly for e-commerce product pages, landing pages, and homepages.
Why not just use Yotpo?
If you only need testimonials and social proof, VideoTestimonials offers dedicated testimonial tools with a simpler setup and lower cost than enterprise suites.
Can I use VideoTestimonials with Shopify?
Yes, our widgets work with Shopify, WooCommerce, and any e-commerce platform that supports HTML embeds or has a JavaScript snippet.
Weighing Trustmary against Yotpo?
Try the third option free.
VideoTestimonials collects video and text testimonials through one link, imports the reviews you already have, and embeds them anywhere. Free plan includes 10 videos, 20 text testimonials and a Wall of Love — no credit card, nothing expires.