Trustmary vs Trustpilot (2026)
How Trustmary and Trustpilot stack up — plus where VideoTestimonials fits as a third option.
Trustmary
Trustmary combines testimonials with NPS/CSAT surveys and lead generation tools. It uses a 3-in-1 survey pipeline (satisfaction metric + feedback + review request) and offers usage-based pricing. Based in Finland.
All-in-one platform
Video + text testimonial collection, 55 image studio templates, 10+ Wall of Love widgets, REST API, multi-space.
Trustpilot
Trustpilot is a well-known public review platform where consumers leave verified reviews. Businesses can manage their profile and use paid tools to leverage their reviews.
Pricing across all three plans
Each row is a tier — Starter, Pro, etc. — with real prices from each platform's pricing page.
| Plan | Trustmary | VideoTestimonials | Trustpilot |
|---|---|---|---|
| Free | Free (Solo — very limited) | Free | Free (consumer only) |
| Starter | From $26/mo | $24/mo | From $299/mo |
| Pro | $203/mo (Starter tier) | $49/mo | From $629/mo |
Read the deep dive
We don’t maintain a direct Trustmary vs Trustpilot blog post — but we’ve done detailed head-to-head comparisons of each against VideoTestimonials. Both posts give you a clear picture of how the platforms differ.
More on each platform
Common questions
Does VideoTestimonials have lead generation features like Trustmary?
We focus on testimonial collection, display, and social proof rather than lead generation popups and NPS surveys. If testimonials are your priority, we offer more depth at a lower price.
Why is VideoTestimonials cheaper than Trustmary?
We are purpose-built for testimonials and social proof with flat pricing. Trustmary's usage-based model with paid add-ons (A/B testing, analytics, lead gen) can push costs well above $200/mo for comparable features.
Can I import my Google reviews?
Yes, we support importing from 20 review platforms including Google, Trustpilot, G2, Capterra, Yelp, and many more.
Should I keep my Trustpilot profile?
You can keep your Trustpilot profile for public visibility while using VideoTestimonials to collect and display testimonials on your own site with full control.
Can I import my Trustpilot reviews?
Yes. We have a direct Trustpilot import feature that pulls your reviews automatically, no CSV export needed.
What about Trustpilot's SEO benefits?
Trustpilot reviews build their domain authority, not yours. With VideoTestimonials, testimonials on your site contribute to your own SEO.
Weighing Trustmary against Trustpilot?
Try the third option free.
VideoTestimonials collects video and text testimonials through one link, imports the reviews you already have, and embeds them anywhere. Free plan includes 10 videos, 20 text testimonials and a Wall of Love — no credit card, nothing expires.