Trustmary vs Trustpilot (2026)
How Trustmary and Trustpilot stack up — plus where VideoTestimonials fits as a third option.
Trustmary
Trustmary combines testimonials with NPS/CSAT surveys and lead generation tools. It uses a 3-in-1 survey pipeline (satisfaction metric + feedback + review request) and offers usage-based pricing. Based in Finland.
All-in-one platform
Video + text testimonial collection, 55 image studio templates, 10+ Wall of Love widgets, REST API, multi-space.
Trustpilot
Trustpilot is a well-known public review platform where consumers leave verified reviews. Businesses can manage their profile and use paid tools to leverage their reviews.
Trustmary vs Trustpilot at a glance
Each figure was read off the vendor’s own pricing page on the date shown under the table.
| Feature | Trustmary | Trustpilot |
|---|---|---|
| What it is | Review platform | Review platform |
| Free plan | Solo: 5 survey responses and 200 widget views a month | Free account: 50 review invitations a month |
| Entry paid plan | Starter: $388/month, billed yearly | Plus: $319/month, billed yearly |
| Unlimited video from | Not offered on published plans | Not offered on published plans |
| Recording limit | Not stated | Not stated |
| Best for | Larger organisations running surveys, reviews and lead generation together | Public reviews on a widely known third-party site |
| Not for | Small businesses that just want testimonials on their site | Month-to-month budgets |
| Checked | 2026-11-01 on trustmary.com | 2026-11-01 on business.trustpilot.com |
Which to choose
- Both have a free plan. Trustmary: Solo: 5 survey responses and 200 widget views a month. Trustpilot: Free account: 50 review invitations a month.
- Trustpilot costs less to start: its Plus plan is $319/month, billed yearly, against Trustmary's Starter at $388/month, billed yearly.
- Neither lists unlimited video testimonials on a published plan.
Choose Trustmary for
Larger organisations running surveys, reviews and lead generation together
Not the pick for
Small businesses that just want testimonials on their site
Choose Trustpilot for
Public reviews on a widely known third-party site
Not the pick for
Month-to-month budgets
For reference, VideoTestimonials (our product): a free plan with 20 text testimonials and 10 video testimonials, then unlimited video testimonials from Starter at $24/month; recording length is set per form, up to 5 minutes. Compare plans.
Pricing across all three plans
Each row is a tier — Starter, Pro, etc. — with real prices from each platform’s pricing page.
| Plan | Trustmary | VideoTestimonials | Trustpilot |
|---|---|---|---|
| Free | Free (Solo: 5 survey responses and 200 widget views a month) | Free | Free (50 review invitations a month) |
| Starter | $388/month, billed yearly (Starter) | $24/mo | $319/month, billed yearly (Plus, per domain) |
| Pro | $650/month, billed yearly (Business) | $49/mo | — |
Each one against VideoTestimonials
Our head-to-head posts compare Trustmary and Trustpilot with VideoTestimonials feature by feature, including where each is the better choice.
More on each platform
Common questions
Is Trustmary or Trustpilot cheaper?
Trustmary's Starter plan is $388/month, billed yearly; Trustpilot's Plus plan is $319/month, billed yearly. Read from each vendor's own pricing page on 2026-11-01.
Do Trustmary and Trustpilot have free plans?
Trustmary: Solo: 5 survey responses and 200 widget views a month. Trustpilot: Free account: 50 review invitations a month.
Which has unlimited video testimonials, Trustmary or Trustpilot?
Neither lists unlimited video testimonials on a published plan.
Does VideoTestimonials have lead generation features like Trustmary?
We focus on testimonial collection, display, and social proof rather than lead generation popups and NPS surveys. If testimonials are your priority, we offer more depth at a lower price.
Why is VideoTestimonials cheaper than Trustmary?
We are purpose-built for testimonials and social proof with flat pricing. Trustmary lists Starter at $388/month billed annually and Business at $650/month billed annually, with analytics, lead generation and experiments sold as add-ons. Checked on trustmary.com in September 2026.
Can I import my Google reviews?
Yes, we support importing from 20 review platforms including Google, Trustpilot, G2, Capterra, Yelp, and many more.
Should I keep my Trustpilot profile?
You can keep your Trustpilot profile for public visibility while using VideoTestimonials to collect and display testimonials on your own site with full control.
Can I import my Trustpilot reviews?
Yes. We have a direct Trustpilot import feature that pulls your reviews automatically, no CSV export needed.
What about Trustpilot's SEO benefits?
Trustpilot reviews build their domain authority, not yours. With VideoTestimonials, testimonials on your site contribute to your own SEO.
Weighing Trustmary against Trustpilot?
Try the third option free.
VideoTestimonials collects video and text testimonials through one link, imports the reviews you already have, and embeds them anywhere. Free plan includes 10 videos, 20 text testimonials and a Wall of Love — no credit card, nothing expires.