Endorsal vs Trustpilot (2026)
How Endorsal and Trustpilot stack up — plus where VideoTestimonials fits as a third option.
Endorsal
Endorsal automates testimonial collection with email and SMS sequences, FOMO popups, and smart routing. It supports video testimonials on paid plans and offers a Wall of Love on its Professional tier.
All-in-one platform
Video + text testimonial collection, 55 image studio templates, 10+ Wall of Love widgets, REST API, multi-space.
Trustpilot
Trustpilot is a well-known public review platform where consumers leave verified reviews. Businesses can manage their profile and use paid tools to leverage their reviews.
Pricing across all three plans
Each row is a tier — Starter, Pro, etc. — with real prices from each platform's pricing page.
| Plan | Endorsal | VideoTestimonials | Trustpilot |
|---|---|---|---|
| Free | Free (limited) | Free | Free (consumer only) |
| Starter | $39/mo | $24/mo | From $299/mo |
| Pro | $79/mo | $49/mo | From $629/mo |
Read the deep dive
We don’t maintain a direct Endorsal vs Trustpilot blog post — but we’ve done detailed head-to-head comparisons of each against VideoTestimonials. Both posts give you a clear picture of how the platforms differ.
More on each platform
Common questions
Does VideoTestimonials have automated email collection like Endorsal?
Yes. You can send automated testimonial request emails and follow-ups, just like Endorsal, with added AI features and a broader widget library.
Can I keep using text testimonials if I switch?
Absolutely. VideoTestimonials supports both text and video testimonials. You can use either or both depending on your needs.
Is there a free plan?
Yes, our free tier lets you collect unlimited text testimonials and includes basic widgets — no credit card required.
Should I keep my Trustpilot profile?
You can keep your Trustpilot profile for public visibility while using VideoTestimonials to collect and display testimonials on your own site with full control.
Can I import my Trustpilot reviews?
Yes. We have a direct Trustpilot import feature that pulls your reviews automatically, no CSV export needed.
What about Trustpilot's SEO benefits?
Trustpilot reviews build their domain authority, not yours. With VideoTestimonials, testimonials on your site contribute to your own SEO.
Weighing Endorsal against Trustpilot?
Try the third option free.
VideoTestimonials collects video and text testimonials through one link, imports the reviews you already have, and embeds them anywhere. Free plan includes 10 videos, 20 text testimonials and a Wall of Love — no credit card, nothing expires.