Endorsal vs Trustpilot (2026)
How Endorsal and Trustpilot stack up — plus where VideoTestimonials fits as a third option.
Endorsal
Endorsal automates testimonial collection with email and SMS sequences, FOMO popups, and smart routing. It supports video testimonials on paid plans and offers a Wall of Love on its Professional tier.
All-in-one platform
Video + text testimonial collection, 55 image studio templates, 10+ Wall of Love widgets, REST API, multi-space.
Trustpilot
Trustpilot is a well-known public review platform where consumers leave verified reviews. Businesses can manage their profile and use paid tools to leverage their reviews.
Endorsal vs Trustpilot at a glance
Each figure was read off the vendor’s own pricing page on the date shown under the table.
| Feature | Endorsal | Trustpilot |
|---|---|---|
| What it is | Testimonial tool | Review platform |
| Free plan | 100 total contacts and 1,000 monthly visitors | Free account: 50 review invitations a month |
| Entry paid plan | Starter: $39/month | Plus: $319/month, billed yearly |
| Unlimited video from | Advanced, $349/month | Not offered on published plans |
| Recording limit | 2 minutes on Starter, 5 on Professional | Not stated |
| Best for | Automated review requests plus social-proof popups | Public reviews on a widely known third-party site |
| Not for | Video volume on a small budget | Month-to-month budgets |
| Checked | 2026-11-01 on endorsal.io | 2026-11-01 on business.trustpilot.com |
Which to choose
- They are different kinds of product: Endorsal is a testimonial tool, Trustpilot a review platform.
- Both have a free plan. Endorsal: 100 total contacts and 1,000 monthly visitors. Trustpilot: Free account: 50 review invitations a month.
- Endorsal costs less to start: its Starter plan is $39/month, against Trustpilot's Plus at $319/month, billed yearly.
- Only Endorsal lists unlimited video testimonials on a published plan, from Advanced, $349/month. Trustpilot does not.
- Endorsal caps recordings at 2 minutes on its lowest video plan; Trustpilot does not state a recording limit.
Choose Endorsal for
Automated review requests plus social-proof popups
Not the pick for
Video volume on a small budget
Choose Trustpilot for
Public reviews on a widely known third-party site
Not the pick for
Month-to-month budgets
For reference, VideoTestimonials (our product): a free plan with 20 text testimonials and 10 video testimonials, then unlimited video testimonials from Starter at $24/month; recording length is set per form, up to 5 minutes. Compare plans.
Pricing across all three plans
Each row is a tier — Starter, Pro, etc. — with real prices from each platform’s pricing page.
| Plan | Endorsal | VideoTestimonials | Trustpilot |
|---|---|---|---|
| Free | Free (100 total contacts and 1,000 monthly visitors) | Free | Free (50 review invitations a month) |
| Starter | $39/month (Starter, 10 videos max) | $24/mo | $319/month, billed yearly (Plus, per domain) |
| Pro | $79/month (Professional, 25 videos max) | $49/mo | — |
Each one against VideoTestimonials
Our head-to-head posts compare Endorsal and Trustpilot with VideoTestimonials feature by feature, including where each is the better choice.
More on each platform
Common questions
Is Endorsal or Trustpilot cheaper?
Endorsal's Starter plan is $39/month; Trustpilot's Plus plan is $319/month, billed yearly. Read from each vendor's own pricing page on 2026-11-01.
Do Endorsal and Trustpilot have free plans?
Endorsal: 100 total contacts and 1,000 monthly visitors. Trustpilot: Free account: 50 review invitations a month.
Which has unlimited video testimonials, Endorsal or Trustpilot?
Only Endorsal lists unlimited video testimonials on a published plan, from Advanced, $349/month. Trustpilot does not.
Does VideoTestimonials have automated email collection like Endorsal?
Yes. You can send automated testimonial request emails and follow-ups, just like Endorsal, with added AI features and a broader widget library.
Can I keep using text testimonials if I switch?
Absolutely. VideoTestimonials supports both text and video testimonials. You can use either or both depending on your needs.
Is there a free plan?
Yes. The free plan includes 20 text and 10 video testimonials, the Wall of Love and embed widgets, with no time limit and no credit card required.
Should I keep my Trustpilot profile?
You can keep your Trustpilot profile for public visibility while using VideoTestimonials to collect and display testimonials on your own site with full control.
Can I import my Trustpilot reviews?
Yes. We have a direct Trustpilot import feature that pulls your reviews automatically, no CSV export needed.
What about Trustpilot's SEO benefits?
Trustpilot reviews build their domain authority, not yours. With VideoTestimonials, testimonials on your site contribute to your own SEO.
Weighing Endorsal against Trustpilot?
Try the third option free.
VideoTestimonials collects video and text testimonials through one link, imports the reviews you already have, and embeds them anywhere. Free plan includes 10 videos, 20 text testimonials and a Wall of Love — no credit card, nothing expires.