Bazaarvoice vs Yotpo (2026)
How Bazaarvoice and Yotpo stack up — plus where VideoTestimonials fits as a third option.
Bazaarvoice
Bazaarvoice is an enterprise UGC platform used by large retailers. It manages reviews, Q&A, and visual content at scale for enterprise brands.
All-in-one platform
Video + text testimonial collection, 55 image studio templates, 10+ Wall of Love widgets, REST API, multi-space.
Yotpo
Yotpo is a large e-commerce marketing platform covering reviews, SMS, loyalty, and subscriptions. Its review features are part of a broader commerce marketing suite.
Bazaarvoice vs Yotpo at a glance
Each figure was read off the vendor’s own pricing page on the date shown under the table.
| Feature | Bazaarvoice | Yotpo |
|---|---|---|
| What it is | Review platform | Review platform |
| Free plan | No free plan | Reviews & UGC: limited free plan for up to 50 orders a month |
| Entry paid plan | Ratings & Reviews Essentials: price not published | Starter: $15/month |
| Unlimited video from | Not offered on published plans | Not offered on published plans |
| Recording limit | Not stated | Not stated |
| Best for | Large brands syndicating reviews to retailers | Online stores wanting reviews and loyalty from one vendor |
| Not for | Small businesses that want a published price | Testimonials outside an online store |
| Checked | 2026-11-01 on bazaarvoice.com | 2026-11-01 on yotpo.com |
Which to choose
- Only Yotpo has a free plan (Reviews & UGC: limited free plan for up to 50 orders a month); Bazaarvoice has none.
- Bazaarvoice does not publish a price. Yotpo does: its Starter plan is $15/month.
- Neither lists unlimited video testimonials on a published plan.
Choose Bazaarvoice for
Large brands syndicating reviews to retailers
Not the pick for
Small businesses that want a published price
Choose Yotpo for
Online stores wanting reviews and loyalty from one vendor
Not the pick for
Testimonials outside an online store
For reference, VideoTestimonials (our product): a free plan with 20 text testimonials and 10 video testimonials, then unlimited video testimonials from Starter at $24/month; recording length is set per form, up to 5 minutes. Compare plans.
Pricing across all three plans
Each row is a tier — Starter, Pro, etc. — with real prices from each platform’s pricing page.
| Plan | Bazaarvoice | VideoTestimonials | Yotpo |
|---|---|---|---|
| Free | No free plan | Free | Free (up to 50 orders a month) |
| Starter | No published price (Ratings & Reviews Essentials) | $24/mo | $15/month (Starter, lowest order volume) |
| Pro | No published price (Ratings & Reviews Advanced) | $49/mo | $119/month (Pro, up to 250 orders a month) |
Each one against VideoTestimonials
Our head-to-head posts compare Bazaarvoice and Yotpo with VideoTestimonials feature by feature, including where each is the better choice.
More on each platform
Common questions
Is Bazaarvoice or Yotpo cheaper?
Bazaarvoice does not publish a price; Yotpo's Starter plan is $15/month. Read from each vendor's own pricing page on 2026-11-01.
Do Bazaarvoice and Yotpo have free plans?
Bazaarvoice: No free plan. Yotpo: Reviews & UGC: limited free plan for up to 50 orders a month.
Which has unlimited video testimonials, Bazaarvoice or Yotpo?
Neither lists unlimited video testimonials on a published plan.
Can VideoTestimonials handle enterprise-scale reviews?
Yes. Our platform handles thousands of testimonials and reviews efficiently. For very large deployments, our Business plan includes priority support and higher limits.
Does VideoTestimonials syndicate reviews like Bazaarvoice?
We do not syndicate reviews to retail partners. Our focus is on collecting and beautifully displaying your own testimonials and reviews on your properties.
Why switch from Bazaarvoice?
If you are paying enterprise pricing for features you do not use, VideoTestimonials offers dedicated testimonial and review tools starting free with a much simpler user experience.
Is VideoTestimonials suitable for e-commerce?
Yes. While we do not include SMS or loyalty programs like Yotpo, our testimonial and review display tools work perfectly for e-commerce product pages, landing pages, and homepages.
Why not just use Yotpo?
If you only need testimonials and social proof, VideoTestimonials offers dedicated testimonial tools with a simpler setup and lower cost than enterprise suites.
Can I use VideoTestimonials with Shopify?
Yes, our widgets work with Shopify, WooCommerce, and any e-commerce platform that supports HTML embeds or has a JavaScript snippet.
Weighing Bazaarvoice against Yotpo?
Try the third option free.
VideoTestimonials collects video and text testimonials through one link, imports the reviews you already have, and embeds them anywhere. Free plan includes 10 videos, 20 text testimonials and a Wall of Love — no credit card, nothing expires.