Bazaarvoice vs Trustpilot (2026)
How Bazaarvoice and Trustpilot stack up — plus where VideoTestimonials fits as a third option.
Bazaarvoice
Bazaarvoice is an enterprise UGC platform used by large retailers. It manages reviews, Q&A, and visual content at scale for enterprise brands.
All-in-one platform
Video + text testimonial collection, 55 image studio templates, 10+ Wall of Love widgets, REST API, multi-space.
Trustpilot
Trustpilot is a well-known public review platform where consumers leave verified reviews. Businesses can manage their profile and use paid tools to leverage their reviews.
Bazaarvoice vs Trustpilot at a glance
Each figure was read off the vendor’s own pricing page on the date shown under the table.
| Feature | Bazaarvoice | Trustpilot |
|---|---|---|
| What it is | Review platform | Review platform |
| Free plan | No free plan | Free account: 50 review invitations a month |
| Entry paid plan | Ratings & Reviews Essentials: price not published | Plus: $319/month, billed yearly |
| Unlimited video from | Not offered on published plans | Not offered on published plans |
| Recording limit | Not stated | Not stated |
| Best for | Large brands syndicating reviews to retailers | Public reviews on a widely known third-party site |
| Not for | Small businesses that want a published price | Month-to-month budgets |
| Checked | 2026-11-01 on bazaarvoice.com | 2026-11-01 on business.trustpilot.com |
Which to choose
- Only Trustpilot has a free plan (Free account: 50 review invitations a month); Bazaarvoice has none.
- Bazaarvoice does not publish a price. Trustpilot does: its Plus plan is $319/month, billed yearly.
- Neither lists unlimited video testimonials on a published plan.
Choose Bazaarvoice for
Large brands syndicating reviews to retailers
Not the pick for
Small businesses that want a published price
Choose Trustpilot for
Public reviews on a widely known third-party site
Not the pick for
Month-to-month budgets
For reference, VideoTestimonials (our product): a free plan with 20 text testimonials and 10 video testimonials, then unlimited video testimonials from Starter at $24/month; recording length is set per form, up to 5 minutes. Compare plans.
Pricing across all three plans
Each row is a tier — Starter, Pro, etc. — with real prices from each platform’s pricing page.
| Plan | Bazaarvoice | VideoTestimonials | Trustpilot |
|---|---|---|---|
| Free | No free plan | Free | Free (50 review invitations a month) |
| Starter | No published price (Ratings & Reviews Essentials) | $24/mo | $319/month, billed yearly (Plus, per domain) |
| Pro | No published price (Ratings & Reviews Advanced) | $49/mo | — |
Each one against VideoTestimonials
Our head-to-head posts compare Bazaarvoice and Trustpilot with VideoTestimonials feature by feature, including where each is the better choice.
More on each platform
Common questions
Is Bazaarvoice or Trustpilot cheaper?
Bazaarvoice does not publish a price; Trustpilot's Plus plan is $319/month, billed yearly. Read from each vendor's own pricing page on 2026-11-01.
Do Bazaarvoice and Trustpilot have free plans?
Bazaarvoice: No free plan. Trustpilot: Free account: 50 review invitations a month.
Which has unlimited video testimonials, Bazaarvoice or Trustpilot?
Neither lists unlimited video testimonials on a published plan.
Can VideoTestimonials handle enterprise-scale reviews?
Yes. Our platform handles thousands of testimonials and reviews efficiently. For very large deployments, our Business plan includes priority support and higher limits.
Does VideoTestimonials syndicate reviews like Bazaarvoice?
We do not syndicate reviews to retail partners. Our focus is on collecting and beautifully displaying your own testimonials and reviews on your properties.
Why switch from Bazaarvoice?
If you are paying enterprise pricing for features you do not use, VideoTestimonials offers dedicated testimonial and review tools starting free with a much simpler user experience.
Should I keep my Trustpilot profile?
You can keep your Trustpilot profile for public visibility while using VideoTestimonials to collect and display testimonials on your own site with full control.
Can I import my Trustpilot reviews?
Yes. We have a direct Trustpilot import feature that pulls your reviews automatically, no CSV export needed.
What about Trustpilot's SEO benefits?
Trustpilot reviews build their domain authority, not yours. With VideoTestimonials, testimonials on your site contribute to your own SEO.
Weighing Bazaarvoice against Trustpilot?
Try the third option free.
VideoTestimonials collects video and text testimonials through one link, imports the reviews you already have, and embeds them anywhere. Free plan includes 10 videos, 20 text testimonials and a Wall of Love — no credit card, nothing expires.