Video Testimonials for Financial Advisors & Planners
Build the trust required for clients to share their financial lives with you through compelling video testimonials.
Short answer
Under the SEC Marketing Rule (compliance date November 4, 2022), registered investment advisers may use client testimonials with the required disclosures, such as whether the person is a client and whether they were paid. Advisers collect them by sending a link with questions about trust and peace of mind, never account details. In VideoTestimonials you approve each video, then publish it with those disclosures.
The Trust Problem in Financial Advisors
Every day, potential customers choose your competitors because they can't see proof that you deliver. Here's what you're up against.
Managing someone's money requires extraordinary trust that credentials and certifications alone can't build
SEC and FINRA compliance concerns have historically discouraged advisors from soliciting testimonials
Competing against robo-advisors and digital platforms requires demonstrating the human value of your service
Wealthy prospects make decisions through referral networks that are hard to penetrate without social proof
Turn Happy Customers Into Your Best Marketing
VideoTestimonials makes it simple to collect, manage, and showcase authentic client stories that drive growth for your financial advisors business.
Since the SEC Marketing Rule's November 2022 compliance date, advisers can use testimonials with the required disclosures — collect them with a consent step and publish them with those disclosures
Embed client testimonials on your services page to show prospects the peace of mind your clients experience
Build a Wall of Love that showcases long-term client relationships and the human side of financial planning
Share client stories in educational content and webinars to nurture prospects through long consideration cycles
Testimonial Questions for Financial Advisors
Use these proven questions to guide your clients toward compelling, specific testimonials. Copy them directly into your VideoTestimonials collection form.
“What was your financial situation or concern when you first reached out to us?”
“How has working with a financial advisor changed your confidence about the future?”
“What specific aspect of our service has been most valuable to you?”
“How would you describe the relationship you have with your advisor?”
“What would you tell someone who is considering working with a financial advisor for the first time?”
“How has your financial plan adapted as your life circumstances changed?”
Why Video Testimonials Work for Financial Advisors
a real client on camera carries tone and sincerity that a star rating can't
Clients record from one link in any phone or desktop browser, with no account to create
a consent step, on by default, asks clients whether their testimonial can be shared publicly or kept private
Clients who'd rather not be on camera can write a testimonial instead
Frequently Asked Questions
Common questions about using video testimonials in financial advisors.
Are financial advisor testimonials allowed under SEC and FINRA rules?
Yes, for registered investment advisers. The SEC Marketing Rule (compliance date November 4, 2022) permits testimonials and endorsements with clear and prominent disclosures. Add those disclosures on the page that shows the testimonials; VideoTestimonials doesn't add them automatically. Broker-dealers follow FINRA's communications rules, so check with your compliance team.
What disclosures are required for financial advisor testimonials?
Required disclosures typically include whether the person is a current client, whether they were compensated, and a statement that the testimonial may not be representative of all client experiences. Consult your compliance team for specific requirements.
How do I collect testimonials without asking clients to reveal financial details?
Guide clients with prompts that focus on the relationship, peace of mind, and service quality — not specific dollar amounts or returns. Most compelling financial testimonials are about trust, not numbers.
Can I use client testimonials in ADV brochures and regulatory filings?
Testimonials used in regulatory documents have specific requirements. VideoTestimonials is best suited for website, social media, and marketing materials. Consult your compliance officer regarding regulatory filings.
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Grow your financial advisors business.
With video testimonials.
Send one link and your customers record straight in the browser — no app to install, no account to create. Free plan includes 10 videos, 20 text testimonials and a Wall of Love embed you can put on any financial advisors site.