Beauty

Beauty Salon & Spa Testimonial Examples

How hair salons, spas, and beauty businesses use client testimonials and before/after photos to attract clients.

Why These Examples Work

Before/after photos are the #1 marketing tool for beauty businesses

Client testimonials about stylist/esthetician skill build personal brands

Instagram UGC from clients creates aspirational social proof

Reviews about the salon atmosphere and experience attract new clients

Key Takeaways

Always photograph results and ask permission to share

Feature testimonials that mention specific stylists/estheticians by name

Showcase before/after transformations on your website and Instagram

Encourage clients to tag your salon in their social media posts

Best Practices

Take before/after photos as a standard part of every appointment

Send a review request via text 24 hours after the appointment

Create a dedicated 'Client Results' page on your website

Frequently Asked Questions

How do beauty salons collect testimonials?

Take before/after photos at every appointment (with consent). Send automated text review requests 24 hours later. Offer a loyalty point bonus for photo reviews. Use VideoTestimonials' forms for easy video collection.

Which review platforms matter for beauty businesses?

Google (local discovery), Yelp (salon search), Instagram (visual portfolio), and your own website. Import reviews from all platforms into VideoTestimonials for a unified showcase.

How do before/after photos impact beauty business bookings?

Before/after transformations are among the most effective content types for beauty businesses. They're the most shared content type on social media for beauty businesses. Pair them with the client's review for maximum impact.