Testimonial Request Email

A warm, professional email template to request testimonials from satisfied customers. Designed to feel personal while making it easy for recipients to respond.

Suggested Subject Line

Quick favor, {customer_name}? (takes 2 min)

Template

email-request.txt

Hi {customer_name},

I hope you're doing well! I wanted to reach out because your experience with {product/service} has been on my mind.

You've been a customer for {time_period} now, and I've loved seeing {specific_positive_outcome_or_milestone}. It's exactly the kind of success story that inspires our team.

Would you be open to sharing a brief testimonial about your experience? It would mean a lot to us and would help others who are considering {product/service}.

Here's what I'm thinking:
- It only takes 2-3 minutes
- You can write or record a short video (whichever you prefer)
- Just click this link to get started: {testimonial_link}

No pressure at all -- I completely understand if you're too busy. But if you're willing, your words would carry more weight than anything our marketing team could write.

Thanks for being such a valued {customer/client/member},

{your_name}
{your_title}
{company_name}

Tips for Using This Template

Personalize the email with a specific detail about the customer's success or interaction. Generic requests get ignored; specific ones get responses.

Send this email midweek (Tuesday-Thursday) between 9-11 AM in the recipient's timezone for the highest open and response rates.

Keep the ask simple with one clear call-to-action link. Don't overwhelm them with multiple options or lengthy instructions.

Follow up once after 5-7 days if you don't hear back. After that, respect their decision not to respond.

When to Use This Template

Send this after a customer has experienced a positive outcome, completed a successful project, renewed their subscription, or expressed satisfaction in any interaction. The ideal timing is 1-4 weeks after the positive event while it's still fresh.

Frequently Asked Questions

What's a good response rate for testimonial request emails?

Response rates vary widely depending on personalization, timing, and your relationship with the customer. Personalized, well-timed requests from someone the customer knows tend to perform significantly better than generic batch emails. If you're seeing low response rates, try more personalization or better timing.

Should I offer incentives in testimonial request emails?

Small token incentives (account credit, discount, branded swag) can meaningfully boost response rates. However, make sure the incentive doesn't bias the testimonial content. Never offer incentives contingent on a positive review — that violates FTC guidelines.

How many testimonial request emails should I send?

Send the initial request, then one follow-up after 5-7 days. That's it. More than two emails feels pushy and can damage the customer relationship. If they don't respond after two attempts, try a different channel (in-person, phone call) or wait a few months.