Testimonial Collection Form
A web form designed to gather written testimonials, ratings, and customer details in a structured format.
A testimonial collection form is a web-based form specifically designed to gather customer feedback in a format suitable for use as a testimonial. Unlike generic survey forms, testimonial collection forms are optimized for producing high-quality, usable endorsements. Key elements include: guided prompts (not just open-ended questions), star ratings, permission checkboxes for public use, photo upload options, and fields for name, title, and company. Best practices include keeping forms short (5-7 fields maximum), using specific prompts instead of generic ones, offering both video and text options, and providing example testimonials for inspiration. Mobile optimization is critical since many customers complete forms on their phones.
Frequently Asked Questions
What questions should I include on a testimonial form?
Start with guided prompts rather than open-ended fields. Effective questions include: 'What problem were you trying to solve?', 'What specific results have you seen?', and 'What would you tell someone considering this product?' Add a star rating, name/title/company fields, and a photo upload option. Keep the total to 5-7 fields to avoid form abandonment.
Should I offer both video and text options on the same form?
Yes. Giving customers the choice between video and text submission significantly increases completion rates. Some people are camera-shy but happy to write, while others prefer the speed of recording a quick video. The best collection forms let customers toggle between modes on the same page, with guided prompts tailored to each format.
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