G2 Reviews
A leading B2B software review platform where verified users rate and compare business software products.
G2 (formerly G2 Crowd) is the world's largest B2B software review marketplace, hosting millions of verified user reviews for software products across hundreds of categories. G2 reviews are highly influential in B2B purchasing decisions because the platform authenticates reviewers through LinkedIn verification, ensuring reviews come from actual users rather than anonymous accounts.
G2's review structure goes beyond simple star ratings. Reviewers answer structured questions about what they like, what they dislike, and what problems the software solves, creating detailed, comparable feedback. G2 aggregates this data into category grids and comparison reports that directly influence which products make buyer shortlists.
For SaaS companies, G2 presence is often essential. Buyers frequently consult G2 during the evaluation phase, and a strong G2 profile with numerous positive reviews can shorten sales cycles significantly. G2 badges (Leader, High Performer, Momentum Leader) serve as powerful trust signals that can be displayed on websites and in sales materials.
Best practices for G2 include encouraging satisfied customers to leave detailed reviews (not just ratings), responding to all reviews promptly, using G2's review generation campaigns to build volume, and embedding G2 badges and review widgets on your website. Many companies integrate G2 review requests into their customer success workflow, asking for reviews after positive support interactions, successful onboarding, or contract renewals. G2 reviews also contribute to SEO, as G2 pages often rank highly for software category keywords.
Frequently Asked Questions
How does G2 verify its reviewers?
G2 uses LinkedIn authentication to verify that reviewers are real professionals, not anonymous or fake accounts. Reviewers must connect their LinkedIn profile, and G2 confirms their employment history aligns with their claimed product usage. This verification process makes G2 reviews significantly more trustworthy than platforms that allow anonymous posting.
How important is G2 for SaaS companies?
G2 is critical for B2B SaaS companies because it directly influences buyer shortlists. Many procurement teams require G2 research as part of their evaluation process. A strong G2 profile with 50+ reviews, high ratings, and Leader or High Performer badges can significantly shorten sales cycles and provide competitive differentiation in crowded software categories.
Related Terms
Related Articles
Build trust.
Drive revenue.
Join thousands of businesses using VideoTestimonials to build trust and accelerate growth.