Built for Automotive

Best Trustpilot alternative for Automotive

Why Automotive teams are choosing VideoTestimonials over Trustpilot — feature parity, lower price, and workflows tuned for automotive.

Automotive testimonial challenges

Every automotive team we talk to runs into the same testimonial problems. Trustpilot solves some, ignores others.

Car buying has a trust deficit — dealership stereotypes make prospects skeptical before they even walk in

Online research happens before the lot visit, and your website needs to build trust before the test drive

Service department loyalty is hard to earn when independent shops and chains compete on price

Positive experiences happen daily but are never captured, while one bad review can dominate your reputation

How VideoTestimonials solves them

What you actually get in VideoTestimonials that Trustpilot doesn't fully address for automotive.

Capture video testimonials at delivery moments when new car owners are most excited about their purchase

Embed customer testimonials on vehicle detail pages and service department pages to build pre-visit trust

Build a Wall of Love that showcases the ownership experience — not just the sale, but ongoing service satisfaction

Proactively request testimonials to build a library of positive content that outweighs occasional negative reviews

VideoTestimonials vs Trustpilot for Automotive

Feature comparison weighted by what automotive teams actually use.

FeatureVideoTestimonialsTrustpilot
Video testimonial recording
Review ownershipYou own all contentReviews live on Trustpilot
Custom branding on displayFull controlTrustpilot branding required
Image studio
Wall of Love
Widget customization10+ fully customizableLimited branded widgets
Public review profile
Review gatingNot allowed
PricingFrom $0/moFrom $299/mo
SEO benefitOn your domainOn Trustpilot's domain

Automotive-specific testimonial questions

Use these prompts when collecting testimonials from your automotive customers.

  1. 1

    What was most important to you when choosing where to buy your car?

  2. 2

    How did our sales team make the car buying experience different from what you expected?

  3. 3

    What brought you to our service department, and how was the experience?

  4. 4

    Would you recommend us to friends and family, and why?

  5. 5

    What surprised you most about working with our dealership?

Why Automotive teams use video testimonials

9 in 10
consumers read reviews before choosing a local service provider
#1
trust signal for local businesses: real customer reviews and testimonials
Up to 270%
conversion increase when reviews appear on your website (Spiegel Research Center)
2x
more engaging: video reviews compared to text reviews alone

Pricing for Automotive

VideoTestimonials starter is cheaper than Trustpilot starter.

Free
VideoTestimonials
Free
Trustpilot
Free (consumer only)
Starter
VideoTestimonials
$24/mo
Trustpilot
From $299/mo
Pro
VideoTestimonials
$49/mo
Trustpilot
From $629/mo

FAQs for Automotive

When is the best moment to ask for a testimonial at a dealership?
At vehicle delivery, when the customer is holding the keys to their new car. The excitement is genuine and contagious. For service customers, right after a positive repair experience.
Can I use customer testimonials in digital advertising?
Yes. With customer consent, you can repurpose video testimonials as social media ads, YouTube pre-roll, and display advertising. Authentic customer content consistently outperforms polished brand ads.
Should I keep my Trustpilot profile?
You can keep your Trustpilot profile for public visibility while using VideoTestimonials to collect and display testimonials on your own site with full control.
Can I import my Trustpilot reviews?
Yes. We have a direct Trustpilot import feature that pulls your reviews automatically, no CSV export needed.
What about Trustpilot's SEO benefits?
Trustpilot reviews build their domain authority, not yours. With VideoTestimonials, testimonials on your site contribute to your own SEO.
Start building trust today

Built for Automotive, priced for any team size
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Cheaper than Trustpilot, with the workflows automotive teams actually need.

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