Trustmary vs Bazaarvoice (2026)
How Trustmary and Bazaarvoice stack up — plus where VideoTestimonials fits as a third option.
Trustmary
Trustmary combines testimonials with NPS/CSAT surveys and lead generation tools. It uses a 3-in-1 survey pipeline (satisfaction metric + feedback + review request) and offers usage-based pricing. Based in Finland.
All-in-one platform
Video + text testimonial collection, 55 image studio templates, 10+ Wall of Love widgets, REST API, multi-space.
Bazaarvoice
Bazaarvoice is an enterprise UGC platform used by large retailers. It manages reviews, Q&A, and visual content at scale for enterprise brands.
Trustmary vs Bazaarvoice at a glance
Each figure was read off the vendor’s own pricing page on the date shown under the table.
| Feature | Trustmary | Bazaarvoice |
|---|---|---|
| What it is | Review platform | Review platform |
| Free plan | Solo: 5 survey responses and 200 widget views a month | No free plan |
| Entry paid plan | Starter: $388/month, billed yearly | Ratings & Reviews Essentials: price not published |
| Unlimited video from | Not offered on published plans | Not offered on published plans |
| Recording limit | Not stated | Not stated |
| Best for | Larger organisations running surveys, reviews and lead generation together | Large brands syndicating reviews to retailers |
| Not for | Small businesses that just want testimonials on their site | Small businesses that want a published price |
| Checked | 2026-11-01 on trustmary.com | 2026-11-01 on bazaarvoice.com |
Which to choose
- Only Trustmary has a free plan (Solo: 5 survey responses and 200 widget views a month); Bazaarvoice has none.
- Bazaarvoice does not publish a price. Trustmary does: its Starter plan is $388/month, billed yearly.
- Neither lists unlimited video testimonials on a published plan.
Choose Trustmary for
Larger organisations running surveys, reviews and lead generation together
Not the pick for
Small businesses that just want testimonials on their site
Choose Bazaarvoice for
Large brands syndicating reviews to retailers
Not the pick for
Small businesses that want a published price
For reference, VideoTestimonials (our product): a free plan with 20 text testimonials and 10 video testimonials, then unlimited video testimonials from Starter at $24/month; recording length is set per form, up to 5 minutes. Compare plans.
Pricing across all three plans
Each row is a tier — Starter, Pro, etc. — with real prices from each platform’s pricing page.
| Plan | Trustmary | VideoTestimonials | Bazaarvoice |
|---|---|---|---|
| Free | Free (Solo: 5 survey responses and 200 widget views a month) | Free | No free plan |
| Starter | $388/month, billed yearly (Starter) | $24/mo | No published price (Ratings & Reviews Essentials) |
| Pro | $650/month, billed yearly (Business) | $49/mo | No published price (Ratings & Reviews Advanced) |
Each one against VideoTestimonials
Our head-to-head posts compare Trustmary and Bazaarvoice with VideoTestimonials feature by feature, including where each is the better choice.
More on each platform
Common questions
Is Trustmary or Bazaarvoice cheaper?
Trustmary's Starter plan is $388/month, billed yearly; Bazaarvoice does not publish a price. Read from each vendor's own pricing page on 2026-11-01.
Do Trustmary and Bazaarvoice have free plans?
Trustmary: Solo: 5 survey responses and 200 widget views a month. Bazaarvoice: No free plan.
Which has unlimited video testimonials, Trustmary or Bazaarvoice?
Neither lists unlimited video testimonials on a published plan.
Does VideoTestimonials have lead generation features like Trustmary?
We focus on testimonial collection, display, and social proof rather than lead generation popups and NPS surveys. If testimonials are your priority, we offer more depth at a lower price.
Why is VideoTestimonials cheaper than Trustmary?
We are purpose-built for testimonials and social proof with flat pricing. Trustmary lists Starter at $388/month billed annually and Business at $650/month billed annually, with analytics, lead generation and experiments sold as add-ons. Checked on trustmary.com in September 2026.
Can I import my Google reviews?
Yes, we support importing from 20 review platforms including Google, Trustpilot, G2, Capterra, Yelp, and many more.
Can VideoTestimonials handle enterprise-scale reviews?
Yes. Our platform handles thousands of testimonials and reviews efficiently. For very large deployments, our Business plan includes priority support and higher limits.
Does VideoTestimonials syndicate reviews like Bazaarvoice?
We do not syndicate reviews to retail partners. Our focus is on collecting and beautifully displaying your own testimonials and reviews on your properties.
Why switch from Bazaarvoice?
If you are paying enterprise pricing for features you do not use, VideoTestimonials offers dedicated testimonial and review tools starting free with a much simpler user experience.
Weighing Trustmary against Bazaarvoice?
Try the third option free.
VideoTestimonials collects video and text testimonials through one link, imports the reviews you already have, and embeds them anywhere. Free plan includes 10 videos, 20 text testimonials and a Wall of Love — no credit card, nothing expires.