Pricing breakdown

Shapo pricing in 2026 — and a cheaper alternative

Here is everything you need to know about Shapo's pricing — plus how VideoTestimonials compares plan-for-plan, with savings broken down per tier.

Shapo

Shapo pricing vs VideoTestimonials

Plan-for-plan comparison. Shapo's prices are taken from their public pricing page. VideoTestimonials prices are listed on /pricing.

Free tier
VideoTestimonials vs Shapo
VideoTestimonials
Free (20 text + 10 video)
Shapo
Free (10 testimonials)
Unlimited testimonials tier
VideoTestimonials vs Shapo
VideoTestimonials
$24/mo
Shapo
$29/month (Pro)
Save $5/mo (17%)

Bottom line: VideoTestimonials matches every Shapo plan at a lower price, with feature parity or better on the items most teams actually use.

See full VideoTestimonials pricing

What you get at a lower price

VideoTestimonials advantages compared to Shapo, beyond the cost difference.

More testimonials before you pay

Shapo's free plan stops at 10 testimonials in total. The free plan here holds 20 text and 10 video testimonials, with no time limit.

A lower price for unlimited

Shapo Pro is $29 a month, with two months free when billed yearly. Starter here is $24 a month for unlimited text and video testimonials.

Three brands on the first paid plan

Starter includes 3 spaces, each with its own collection forms, testimonials and widgets, so a second brand or client does not mean a bigger plan.

Video you can edit before it goes live

Trim recordings and add subtitles in the dashboard, then publish them to a widget or the Wall of Love.

Switching from Shapo

Most users complete the migration in under 30 minutes.

  1. 1

    Re-import your reviews here from Google, G2, Trustpilot and the other platforms they came from.

  2. 2

    Bring your written testimonials across with a CSV import, and upload any videos you want to keep.

  3. 3

    Create a collection form with the same questions you asked in Shapo and send the new link to customers.

  4. 4

    Build a widget or Wall of Love, then replace the Shapo embed code on your site.

Frequently asked questions

What does Shapo cost?
Shapo is free for up to 10 testimonials, with Shapo branding. Pro is $29/month for unlimited testimonials, imports from 30+ platforms and branding removal, with 2 months free on yearly billing. Prices from shapo.io/pricing.
Which has the better free plan?
For volume, this one: 20 text and 10 video testimonials, against 10 testimonials in total on Shapo's free plan. Shapo's free plan includes unlimited widgets and forms; the free plan here includes the grid widget and a Wall of Love, and the other widget layouts start on Starter.
Is Shapo better for showing Google reviews?
Often, yes. Shapo has a free Google reviews widget and imports from 30+ platforms on Pro, shown in its embeddable widgets. Imports here cover 18 sources and appear on the Wall of Love, which you can link to or embed; the embeddable widgets show testimonials collected through your own forms.
Can I move from Shapo?
Yes. Re-import reviews from the platforms they came from, bring written testimonials across with a CSV import, upload any videos, and send your new collection link for fresh ones.
Start building trust today

Shapo pricing adding up?
Start at zero.

The free plan is not a trial — 10 video testimonials, 20 text, a Wall of Love embed and CSV import, with no credit card and no expiry date. Import your existing Shapo reviews and see the difference before you pay anything.

Free forever plan
No credit card required
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