Endorsal vs Shoutout (2026)
How Endorsal and Shoutout stack up — plus where VideoTestimonials fits as a third option.
Endorsal
Endorsal automates testimonial collection with email and SMS sequences, FOMO popups, and smart routing. It supports video testimonials on paid plans and offers a Wall of Love on its Professional tier.
All-in-one platform
Video + text testimonial collection, 55 image studio templates, 10+ Wall of Love widgets, REST API, multi-space.
Shoutout
Shoutout is a simple, budget-friendly testimonial tool for small businesses. It supports both video and text testimonial collection with a focus on ease of use. Offers a lifetime deal option.
Endorsal vs Shoutout at a glance
Each figure was read off the vendor’s own pricing page on the date shown under the table.
| Feature | Endorsal | Shoutout |
|---|---|---|
| What it is | Testimonial tool | Testimonial tool |
| Free plan | 100 total contacts and 1,000 monthly visitors | No free plan |
| Entry paid plan | Starter: $39/month | Monthly: $15/month |
| Unlimited video from | Advanced, $349/month | Monthly, $15/month |
| Recording limit | 2 minutes on Starter, 5 on Professional | Not stated |
| Money-back guarantee | Not stated | 7 days |
| Best for | Automated review requests plus social-proof popups | The lowest monthly price for unlimited video |
| Not for | Video volume on a small budget | Trying a tool before paying |
| Checked | 2026-11-01 on endorsal.io | 2026-11-01 on shoutout.io |
Which to choose
- Only Endorsal has a free plan (100 total contacts and 1,000 monthly visitors); Shoutout has none.
- Shoutout costs less to start: its Monthly plan is $15/month, against Endorsal's Starter at $39/month.
- Unlimited video testimonials cost less on Shoutout, from Monthly, $15/month. On Endorsal they start at Advanced, $349/month.
- Endorsal caps recordings at 2 minutes on its lowest video plan; Shoutout does not state a recording limit.
- Shoutout offers a 7-day money-back guarantee.
Choose Endorsal for
Automated review requests plus social-proof popups
Not the pick for
Video volume on a small budget
Choose Shoutout for
The lowest monthly price for unlimited video
Not the pick for
Trying a tool before paying
For reference, VideoTestimonials (our product): a free plan with 20 text testimonials and 10 video testimonials, then unlimited video testimonials from Starter at $24/month; recording length is set per form, up to 5 minutes. Compare plans.
Pricing across all three plans
Each row is a tier — Starter, Pro, etc. — with real prices from each platform’s pricing page.
| Plan | Endorsal | VideoTestimonials | Shoutout |
|---|---|---|---|
| Free | Free (100 total contacts and 1,000 monthly visitors) | Free | No free plan |
| Starter | $39/month (Starter, 10 videos max) | $24/mo | $15/month (Monthly) |
| Pro | $79/month (Professional, 25 videos max) | $49/mo | $199 once (Lifetime) |
Each one against VideoTestimonials
Our head-to-head posts compare Endorsal and Shoutout with VideoTestimonials feature by feature, including where each is the better choice.
More on each platform
Common questions
Is Endorsal or Shoutout cheaper?
Endorsal's Starter plan is $39/month; Shoutout's Monthly plan is $15/month. Read from each vendor's own pricing page on 2026-11-01.
Do Endorsal and Shoutout have free plans?
Endorsal: 100 total contacts and 1,000 monthly visitors. Shoutout: No free plan.
Which has unlimited video testimonials, Endorsal or Shoutout?
Unlimited video testimonials cost less on Shoutout, from Monthly, $15/month. On Endorsal they start at Advanced, $349/month.
Does VideoTestimonials have automated email collection like Endorsal?
Yes. You can send automated testimonial request emails and follow-ups, just like Endorsal, with added AI features and a broader widget library.
Can I keep using text testimonials if I switch?
Absolutely. VideoTestimonials supports both text and video testimonials. You can use either or both depending on your needs.
Is there a free plan?
Yes. The free plan includes 20 text and 10 video testimonials, the Wall of Love and embed widgets, with no time limit and no credit card required.
Shoutout is cheaper — why should I switch?
Shoutout is more affordable ($15/mo or $199 lifetime) but has only 2 widget types, ~3 import sources, and no image studio. VideoTestimonials offers 10+ widgets, 18 import sources, image studio with 50+ templates, and a free tier to start.
Can I keep my existing testimonials?
Yes. Export from Shoutout and import via CSV. All your testimonials, ratings, and customer info will transfer.
Does VideoTestimonials work on any website?
Yes, our widgets work on WordPress, Shopify, Webflow, Squarespace, Wix, and any site that supports HTML embeds.
Weighing Endorsal against Shoutout?
Try the third option free.
VideoTestimonials collects video and text testimonials through one link, imports the reviews you already have, and embeds them anywhere. Free plan includes 10 videos, 20 text testimonials and a Wall of Love — no credit card, nothing expires.