Endorsal vs Bazaarvoice (2026)
How Endorsal and Bazaarvoice stack up — plus where VideoTestimonials fits as a third option.
Endorsal
Endorsal automates testimonial collection with email and SMS sequences, FOMO popups, and smart routing. It supports video testimonials on paid plans and offers a Wall of Love on its Professional tier.
All-in-one platform
Video + text testimonial collection, 55 image studio templates, 10+ Wall of Love widgets, REST API, multi-space.
Bazaarvoice
Bazaarvoice is an enterprise UGC platform used by large retailers. It manages reviews, Q&A, and visual content at scale for enterprise brands.
Endorsal vs Bazaarvoice at a glance
Each figure was read off the vendor’s own pricing page on the date shown under the table.
| Feature | Endorsal | Bazaarvoice |
|---|---|---|
| What it is | Testimonial tool | Review platform |
| Free plan | 100 total contacts and 1,000 monthly visitors | No free plan |
| Entry paid plan | Starter: $39/month | Ratings & Reviews Essentials: price not published |
| Unlimited video from | Advanced, $349/month | Not offered on published plans |
| Recording limit | 2 minutes on Starter, 5 on Professional | Not stated |
| Best for | Automated review requests plus social-proof popups | Large brands syndicating reviews to retailers |
| Not for | Video volume on a small budget | Small businesses that want a published price |
| Checked | 2026-11-01 on endorsal.io | 2026-11-01 on bazaarvoice.com |
Which to choose
- They are different kinds of product: Endorsal is a testimonial tool, Bazaarvoice a review platform.
- Only Endorsal has a free plan (100 total contacts and 1,000 monthly visitors); Bazaarvoice has none.
- Bazaarvoice does not publish a price. Endorsal does: its Starter plan is $39/month.
- Only Endorsal lists unlimited video testimonials on a published plan, from Advanced, $349/month. Bazaarvoice does not.
- Endorsal caps recordings at 2 minutes on its lowest video plan; Bazaarvoice does not state a recording limit.
Choose Endorsal for
Automated review requests plus social-proof popups
Not the pick for
Video volume on a small budget
Choose Bazaarvoice for
Large brands syndicating reviews to retailers
Not the pick for
Small businesses that want a published price
For reference, VideoTestimonials (our product): a free plan with 20 text testimonials and 10 video testimonials, then unlimited video testimonials from Starter at $24/month; recording length is set per form, up to 5 minutes. Compare plans.
Pricing across all three plans
Each row is a tier — Starter, Pro, etc. — with real prices from each platform’s pricing page.
| Plan | Endorsal | VideoTestimonials | Bazaarvoice |
|---|---|---|---|
| Free | Free (100 total contacts and 1,000 monthly visitors) | Free | No free plan |
| Starter | $39/month (Starter, 10 videos max) | $24/mo | No published price (Ratings & Reviews Essentials) |
| Pro | $79/month (Professional, 25 videos max) | $49/mo | No published price (Ratings & Reviews Advanced) |
Each one against VideoTestimonials
Our head-to-head posts compare Endorsal and Bazaarvoice with VideoTestimonials feature by feature, including where each is the better choice.
More on each platform
Common questions
Is Endorsal or Bazaarvoice cheaper?
Endorsal's Starter plan is $39/month; Bazaarvoice does not publish a price. Read from each vendor's own pricing page on 2026-11-01.
Do Endorsal and Bazaarvoice have free plans?
Endorsal: 100 total contacts and 1,000 monthly visitors. Bazaarvoice: No free plan.
Which has unlimited video testimonials, Endorsal or Bazaarvoice?
Only Endorsal lists unlimited video testimonials on a published plan, from Advanced, $349/month. Bazaarvoice does not.
Does VideoTestimonials have automated email collection like Endorsal?
Yes. You can send automated testimonial request emails and follow-ups, just like Endorsal, with added AI features and a broader widget library.
Can I keep using text testimonials if I switch?
Absolutely. VideoTestimonials supports both text and video testimonials. You can use either or both depending on your needs.
Is there a free plan?
Yes. The free plan includes 20 text and 10 video testimonials, the Wall of Love and embed widgets, with no time limit and no credit card required.
Can VideoTestimonials handle enterprise-scale reviews?
Yes. Our platform handles thousands of testimonials and reviews efficiently. For very large deployments, our Business plan includes priority support and higher limits.
Does VideoTestimonials syndicate reviews like Bazaarvoice?
We do not syndicate reviews to retail partners. Our focus is on collecting and beautifully displaying your own testimonials and reviews on your properties.
Why switch from Bazaarvoice?
If you are paying enterprise pricing for features you do not use, VideoTestimonials offers dedicated testimonial and review tools starting free with a much simpler user experience.
Weighing Endorsal against Bazaarvoice?
Try the third option free.
VideoTestimonials collects video and text testimonials through one link, imports the reviews you already have, and embeds them anywhere. Free plan includes 10 videos, 20 text testimonials and a Wall of Love — no credit card, nothing expires.