Bazaarvoice vs Trustmary (2026)
How Bazaarvoice and Trustmary stack up — plus where VideoTestimonials fits as a third option.
Bazaarvoice
Bazaarvoice is an enterprise UGC platform used by large retailers. It manages reviews, Q&A, and visual content at scale for enterprise brands.
All-in-one platform
Video + text testimonial collection, 55 image studio templates, 10+ Wall of Love widgets, REST API, multi-space.
Trustmary
Trustmary combines testimonials with NPS/CSAT surveys and lead generation tools. It uses a 3-in-1 survey pipeline (satisfaction metric + feedback + review request) and offers usage-based pricing. Based in Finland.
Bazaarvoice vs Trustmary at a glance
Each figure was read off the vendor’s own pricing page on the date shown under the table.
| Feature | Bazaarvoice | Trustmary |
|---|---|---|
| What it is | Review platform | Review platform |
| Free plan | No free plan | Solo: 5 survey responses and 200 widget views a month |
| Entry paid plan | Ratings & Reviews Essentials: price not published | Starter: $388/month, billed yearly |
| Unlimited video from | Not offered on published plans | Not offered on published plans |
| Recording limit | Not stated | Not stated |
| Best for | Large brands syndicating reviews to retailers | Larger organisations running surveys, reviews and lead generation together |
| Not for | Small businesses that want a published price | Small businesses that just want testimonials on their site |
| Checked | 2026-11-01 on bazaarvoice.com | 2026-11-01 on trustmary.com |
Which to choose
- Only Trustmary has a free plan (Solo: 5 survey responses and 200 widget views a month); Bazaarvoice has none.
- Bazaarvoice does not publish a price. Trustmary does: its Starter plan is $388/month, billed yearly.
- Neither lists unlimited video testimonials on a published plan.
Choose Bazaarvoice for
Large brands syndicating reviews to retailers
Not the pick for
Small businesses that want a published price
Choose Trustmary for
Larger organisations running surveys, reviews and lead generation together
Not the pick for
Small businesses that just want testimonials on their site
For reference, VideoTestimonials (our product): a free plan with 20 text testimonials and 10 video testimonials, then unlimited video testimonials from Starter at $24/month; recording length is set per form, up to 5 minutes. Compare plans.
Pricing across all three plans
Each row is a tier — Starter, Pro, etc. — with real prices from each platform’s pricing page.
| Plan | Bazaarvoice | VideoTestimonials | Trustmary |
|---|---|---|---|
| Free | No free plan | Free | Free (Solo: 5 survey responses and 200 widget views a month) |
| Starter | No published price (Ratings & Reviews Essentials) | $24/mo | $388/month, billed yearly (Starter) |
| Pro | No published price (Ratings & Reviews Advanced) | $49/mo | $650/month, billed yearly (Business) |
Each one against VideoTestimonials
Our head-to-head posts compare Bazaarvoice and Trustmary with VideoTestimonials feature by feature, including where each is the better choice.
More on each platform
Common questions
Is Bazaarvoice or Trustmary cheaper?
Bazaarvoice does not publish a price; Trustmary's Starter plan is $388/month, billed yearly. Read from each vendor's own pricing page on 2026-11-01.
Do Bazaarvoice and Trustmary have free plans?
Bazaarvoice: No free plan. Trustmary: Solo: 5 survey responses and 200 widget views a month.
Which has unlimited video testimonials, Bazaarvoice or Trustmary?
Neither lists unlimited video testimonials on a published plan.
Can VideoTestimonials handle enterprise-scale reviews?
Yes. Our platform handles thousands of testimonials and reviews efficiently. For very large deployments, our Business plan includes priority support and higher limits.
Does VideoTestimonials syndicate reviews like Bazaarvoice?
We do not syndicate reviews to retail partners. Our focus is on collecting and beautifully displaying your own testimonials and reviews on your properties.
Why switch from Bazaarvoice?
If you are paying enterprise pricing for features you do not use, VideoTestimonials offers dedicated testimonial and review tools starting free with a much simpler user experience.
Does VideoTestimonials have lead generation features like Trustmary?
We focus on testimonial collection, display, and social proof rather than lead generation popups and NPS surveys. If testimonials are your priority, we offer more depth at a lower price.
Why is VideoTestimonials cheaper than Trustmary?
We are purpose-built for testimonials and social proof with flat pricing. Trustmary lists Starter at $388/month billed annually and Business at $650/month billed annually, with analytics, lead generation and experiments sold as add-ons. Checked on trustmary.com in September 2026.
Can I import my Google reviews?
Yes, we support importing from 20 review platforms including Google, Trustpilot, G2, Capterra, Yelp, and many more.
Weighing Bazaarvoice against Trustmary?
Try the third option free.
VideoTestimonials collects video and text testimonials through one link, imports the reviews you already have, and embeds them anywhere. Free plan includes 10 videos, 20 text testimonials and a Wall of Love — no credit card, nothing expires.