Bazaarvoice vs Endorsal (2026)
How Bazaarvoice and Endorsal stack up — plus where VideoTestimonials fits as a third option.
Bazaarvoice
Bazaarvoice is an enterprise UGC platform used by large retailers. It manages reviews, Q&A, and visual content at scale for enterprise brands.
All-in-one platform
Video + text testimonial collection, 55 image studio templates, 10+ Wall of Love widgets, REST API, multi-space.
Endorsal
Endorsal automates testimonial collection with email and SMS sequences, FOMO popups, and smart routing. It supports video testimonials on paid plans and offers a Wall of Love on its Professional tier.
Bazaarvoice vs Endorsal at a glance
Each figure was read off the vendor’s own pricing page on the date shown under the table.
| Feature | Bazaarvoice | Endorsal |
|---|---|---|
| What it is | Review platform | Testimonial tool |
| Free plan | No free plan | 100 total contacts and 1,000 monthly visitors |
| Entry paid plan | Ratings & Reviews Essentials: price not published | Starter: $39/month |
| Unlimited video from | Not offered on published plans | Advanced, $349/month |
| Recording limit | Not stated | 2 minutes on Starter, 5 on Professional |
| Best for | Large brands syndicating reviews to retailers | Automated review requests plus social-proof popups |
| Not for | Small businesses that want a published price | Video volume on a small budget |
| Checked | 2026-11-01 on bazaarvoice.com | 2026-11-01 on endorsal.io |
Which to choose
- They are different kinds of product: Bazaarvoice is a review platform, Endorsal a testimonial tool.
- Only Endorsal has a free plan (100 total contacts and 1,000 monthly visitors); Bazaarvoice has none.
- Bazaarvoice does not publish a price. Endorsal does: its Starter plan is $39/month.
- Only Endorsal lists unlimited video testimonials on a published plan, from Advanced, $349/month. Bazaarvoice does not.
- Bazaarvoice does not state a recording limit; Endorsal caps recordings at 2 minutes on its lowest video plan.
Choose Bazaarvoice for
Large brands syndicating reviews to retailers
Not the pick for
Small businesses that want a published price
Choose Endorsal for
Automated review requests plus social-proof popups
Not the pick for
Video volume on a small budget
For reference, VideoTestimonials (our product): a free plan with 20 text testimonials and 10 video testimonials, then unlimited video testimonials from Starter at $24/month; recording length is set per form, up to 5 minutes. Compare plans.
Pricing across all three plans
Each row is a tier — Starter, Pro, etc. — with real prices from each platform’s pricing page.
| Plan | Bazaarvoice | VideoTestimonials | Endorsal |
|---|---|---|---|
| Free | No free plan | Free | Free (100 total contacts and 1,000 monthly visitors) |
| Starter | No published price (Ratings & Reviews Essentials) | $24/mo | $39/month (Starter, 10 videos max) |
| Pro | No published price (Ratings & Reviews Advanced) | $49/mo | $79/month (Professional, 25 videos max) |
Each one against VideoTestimonials
Our head-to-head posts compare Bazaarvoice and Endorsal with VideoTestimonials feature by feature, including where each is the better choice.
More on each platform
Common questions
Is Bazaarvoice or Endorsal cheaper?
Bazaarvoice does not publish a price; Endorsal's Starter plan is $39/month. Read from each vendor's own pricing page on 2026-11-01.
Do Bazaarvoice and Endorsal have free plans?
Bazaarvoice: No free plan. Endorsal: 100 total contacts and 1,000 monthly visitors.
Which has unlimited video testimonials, Bazaarvoice or Endorsal?
Only Endorsal lists unlimited video testimonials on a published plan, from Advanced, $349/month. Bazaarvoice does not.
Can VideoTestimonials handle enterprise-scale reviews?
Yes. Our platform handles thousands of testimonials and reviews efficiently. For very large deployments, our Business plan includes priority support and higher limits.
Does VideoTestimonials syndicate reviews like Bazaarvoice?
We do not syndicate reviews to retail partners. Our focus is on collecting and beautifully displaying your own testimonials and reviews on your properties.
Why switch from Bazaarvoice?
If you are paying enterprise pricing for features you do not use, VideoTestimonials offers dedicated testimonial and review tools starting free with a much simpler user experience.
Does VideoTestimonials have automated email collection like Endorsal?
Yes. You can send automated testimonial request emails and follow-ups, just like Endorsal, with added AI features and a broader widget library.
Can I keep using text testimonials if I switch?
Absolutely. VideoTestimonials supports both text and video testimonials. You can use either or both depending on your needs.
Is there a free plan?
Yes. The free plan includes 20 text and 10 video testimonials, the Wall of Love and embed widgets, with no time limit and no credit card required.
Weighing Bazaarvoice against Endorsal?
Try the third option free.
VideoTestimonials collects video and text testimonials through one link, imports the reviews you already have, and embeds them anywhere. Free plan includes 10 videos, 20 text testimonials and a Wall of Love — no credit card, nothing expires.