When a customer rates you 1–3 stars on the Rating page, the form branches here instead of continuing to the testimonial flow. The Negative Feedback page turns a bad review into actionable intel — without it going public unless you approve it.
Why you want this branch
Publishing a 2-star review on your Wall of Love hurts more than it helps. But you still want the feedback. The negative-feedback branch gives the customer a safe place to vent, captures everything you need to follow up, and keeps the response out of your public widgets as long as you don't approve it.
Open the settings
Click NEGATIVE FEEDBACK PAGE on the form canvas. The right sidebar exposes:
- Page title — default: "What went wrong?"
- Subtitle — default: "We're sorry to hear that. How can we improve?"
- Placeholder — the hint shown inside the textarea.
- Call to action — default: "Send Feedback"
Use the block's header toggle to include or exclude the Negative Feedback page entirely. When it's off, low ratings continue through the normal testimonial flow.
Where the responses go
Submissions that land here are saved as text testimonials with the customer's 1–3 star rating and marked Private only (no public consent). You'll find them in the Overview list in Pending, like other new submissions — unless Auto-approve is on for the form, in which case they're approved straight away. Walls of Love and widgets show only approved testimonials, so leave these unapproved to keep them private.