The Feedback tab on a testimonial's detail page shows private feedback from that customer: what they wrote on your collection form's Private Feedback page. It doesn't publish anywhere public.
Where Feedback submissions come from
In the form builder, the Private Feedback page (on by default) asks customers for feedback that only you see. Those answers:
- Are not published publicly.
- Are not shown on your Wall of Love or widgets.
- Show up in the Feedback tab for every testimonial from the same email address.
Low ratings work differently. The Rating page routes customers who rate 1, 2, or 3 stars to the Negative Feedback page, where they write what went wrong. That submission is saved as a testimonial with its low rating, marked "This testimonial is for private use only," and it arrives with the same status as other submissions from that form (Pending, unless the form auto-approves). Find it in the Overview list rather than in this tab.
What you see per Feedback entry
- A Private feedback timestamp header.
- The customer's written answer to the Private Feedback question.
If no feedback has been captured for this customer yet, the tab shows an empty state with an Invite to a form button that jumps to Dashboard → Forms so you can send them a fresh collection link.
Follow-up workflow
Feedback is captured privately — no public status flags or team assignments live on this tab today. When you want to follow up, use the customer's email in the left sidebar to reach out, and optionally send them a fresh invite via Dashboard → Forms.