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Thank-You Page Testimonial Script

Copy for a post-purchase thank-you page that seamlessly requests a testimonial while the customer's excitement and goodwill are at their peak.

Suggested Subject Line

Your order is confirmed! (+ a quick favor)

Template

thank-you-page.txt

🎉 Thank you for your purchase, {customer_name}!

Your order for {product/service} is confirmed and on its way.

Order #: {order_number}
Estimated delivery: {delivery_date}

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While you're here, we'd love to hear from you!

Your experience matters to us and to future customers who are considering {product/service}. If you have 60 seconds, would you share what made you decide to purchase?

No fancy script needed -- just your honest thoughts:

[RECORD A VIDEO TESTIMONIAL] {video_link}

or

[WRITE A QUICK REVIEW] {text_link}

Your feedback helps us improve AND helps others make confident decisions. Plus, we might feature you on our website! 🌟

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Need help with your order? Reply to this email or contact us at {support_email}.

Thanks for choosing {company_name}!

Tips for Using This Template

Place the testimonial request below the order confirmation details. The customer needs to feel their purchase is handled first before you ask for anything else.

Offer both video and text options. Some customers love being on camera; others prefer writing. Having both maximizes participation.

Keep the tone celebratory and casual. The thank-you page is a moment of excitement -- match that energy.

Test placing the testimonial request as a popup that appears 5-10 seconds after the page loads, or as a scrollable section below the confirmation.

When to Use This Template

Add this to your post-purchase thank-you page or order confirmation email. The customer just voted with their wallet, so they're in a positive, committed mindset. This is one of the highest-conversion moments for collecting initial sentiment, though the most detailed testimonials come after they've used the product.

Frequently Asked Questions

Do thank-you page testimonial requests actually work?

Yes, surprisingly well. Thank-you pages capture customers at peak excitement and commitment. While the testimonials tend to be shorter (they haven't used the product yet), the response rate is significantly higher than email requests because there's no friction. These early testimonials can be updated later with product experience.

What should I ask on the thank-you page?

Focus on the buying decision rather than product experience: 'What made you choose us?' or 'What are you most excited about?' These questions work because the customer can answer them immediately without having used the product yet.

Should I use a popup or inline section for the request?

Test both. Inline sections feel less intrusive and perform well on mobile. Popups get more attention but can annoy users if timed poorly. A subtle, well-designed inline section below the order details is the safest starting point.