NPS Survey to Testimonial Pipeline

EMAIL 1: NPS SURVEY

Subject: One quick question, {customer_name}

Hi {customer_name},

We'd love your honest feedback. Just one question:

On a scale of 0-10, how likely are you to recommend {company_name} to a friend or colleague?

[0] [1] [2] [3] [4] [5] [6] [7] [8] [9] [10]

Click your score above -- that's it! Takes 3 seconds.

Thanks,
{your_name}

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EMAIL 2: PROMOTER FOLLOW-UP (auto-sent to 9-10 scores)

Subject: You made our day! One more thing...

{customer_name}, thank you! Your score of {score}/10 means the world to us.

Since you're a fan, would you be willing to share your experience as a testimonial? Your words would help others discover {company_name}.

It takes about 2 minutes:

👉 Share your testimonial: {testimonial_link}

You can write a few sentences or record a quick video -- whatever feels natural.

Thanks for being such an amazing {customer/client}!

{your_name}

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EMAIL 3: DETRACTOR FOLLOW-UP (auto-sent to 0-6 scores)

Subject: We hear you, {customer_name}

Hi {customer_name},

Thank you for your honest feedback. A score of {score}/10 tells us we have work to do, and we take that seriously.

Would you be open to sharing what we could improve? I'd love to hear from you directly:
- Reply to this email with your thoughts, or
- Book a 15-minute call with me: {calendar_link}

Your feedback directly shapes our roadmap.

{your_name}