Social Media

LinkedIn Testimonial Request

A casual, professional LinkedIn message template for requesting testimonials from business contacts, clients, or partners in a B2B context.

Suggested Subject Line

Quick testimonial request -- happy to reciprocate!

Template

linkedin-message.txt

Hey {first_name},

I've really enjoyed working with you on {project/collaboration}, and the results have been impressive -- {specific_result_or_outcome}.

I'm building out our client testimonials and your perspective would be incredibly valuable. Would you be willing to share a quick testimonial about your experience?

I've made it super easy -- just click here and you can write or record a 1-minute video: {testimonial_link}

Happy to return the favor anytime. Thanks for being such a great {client/partner/collaborator}!

{your_name}

Tips for Using This Template

Keep LinkedIn messages shorter than emails -- people scroll quickly on the platform. Get to the point within the first two sentences.

Mention a specific project or result to jog their memory and make it clear this isn't a mass message.

Offering to reciprocate with a LinkedIn recommendation increases response rates significantly in B2B contexts.

Send during business hours when they're likely active on the platform.

When to Use This Template

Use this for B2B relationships, professional services clients, or business partners. LinkedIn messages work best when you have an active connection and recent interaction. Ideal after a successful project delivery, positive quarterly review, or after they've shared positive feedback.

Frequently Asked Questions

Is LinkedIn a good channel for testimonial requests?

Excellent for B2B. LinkedIn messages tend to get higher open rates than email for professional contacts because people on LinkedIn are already in a business mindset and more likely to engage with professional requests. Just keep the message concise.

Should I ask for a LinkedIn recommendation or a separate testimonial?

Both serve different purposes. A LinkedIn recommendation boosts your profile but you don't control where it appears. A separate testimonial via your own platform gives you control over placement on your website, ads, and marketing materials. Consider asking for both.

How do I avoid sounding salesy in LinkedIn testimonial requests?

Lead with the relationship, not the request. Mention your genuine appreciation for working together before making the ask. Be specific about what you valued in the collaboration. And always offer to reciprocate -- it transforms the ask from transactional to mutual.