Testimonial Follow-Up Email

A gentle follow-up email for customers who didn't respond to your initial testimonial request. Friendly and respectful, not pushy.

Suggested Subject Line

No worries if not -- just bumping this up

Template

follow-up-email.txt

Hi {customer_name},

I sent you a note last week about sharing your experience with {product/service}, and I totally understand if it slipped through the cracks -- inboxes are wild these days.

I'm reaching out one more time because I genuinely believe your story could help someone who's in the same position you were in before {specific_benefit_or_transformation}.

If you have 2 minutes, here's the link again: {testimonial_link}

And if now isn't a good time, no worries at all. We're just grateful to have you as a {customer/client}.

Cheers,
{your_name}

Tips for Using This Template

Wait at least 5-7 days after your initial request before following up. Any sooner feels aggressive.

Acknowledge that they're busy -- it shows respect and removes any guilt they might feel about not responding.

Make this your final follow-up. A third email crosses the line from persistent to annoying.

Consider changing the format slightly -- if the first email was long, make this one short and casual.

When to Use This Template

Send this 5-7 days after your initial testimonial request email if the customer hasn't responded. This should be your one and only follow-up. If they still don't respond, accept it gracefully.

Frequently Asked Questions

How many follow-up emails should I send for testimonials?

Just one. A single follow-up is helpful and professional. Two or more follow-ups start to feel like harassment. If they don't respond after the follow-up, try a completely different approach (phone call, in-person ask) or wait a few months and try again with fresh context.

What if the customer says they'll do it but never follows through?

This is extremely common. Make it as easy as possible by offering to hop on a 5-minute call and transcribe their answers, or send them 2-3 specific questions to answer via text. Reducing friction is the key to converting intent into action.

Should the follow-up come from the same person?

Ideally yes, from someone the customer has a relationship with. If the original sender doesn't have a close relationship, consider having their account manager, success manager, or someone they interact with regularly send the follow-up.