Click any testimonial to open its detail page. The AI Insights tab runs an analysis pass and surfaces the most useful signals from that testimonial in seconds.
What you'll see
- Sentiment — positive / neutral / negative, with a confidence score.
- Topics — the product areas the customer talks about (e.g. onboarding, pricing, support).
- Pull-quotes — the 1-3 most quotable sentences, isolated so you can drop them straight into a widget or case study.
- Suggested use cases — "Would work well on your pricing page" / "Strong fit for your Wall of Love homepage block".
- Emotional tone — warmth, enthusiasm, technical depth, formality scores.
How it's generated
We use GPT-4 to analyze the transcript (for video) or text (for text testimonials) along with the metadata — who wrote it, their role, the rating they gave, the form questions they answered.
The insight runs once per testimonial on approval. If you edit the testimonial content, click Re-analyze at the top of the AI Insights tab to refresh the analysis.
Using insights in your workflow
- The pull-quotes become tag suggestions. Hover a pull-quote and click the + to save it as a highlight.
- The sentiment score feeds into the Conversion Tracking dashboard — highly positive testimonials consistently drive more conversions.
- The suggested use cases auto-populate the recommended placement section on the testimonial's share page.
Opt out
If you don't want AI analysis running, switch it off in Settings → Privacy → AI features. We'll skip the pass entirely and no text will ever hit the OpenAI API.