Click any testimonial to open its detail page. The AI Insights tab runs an analysis pass and surfaces the most useful signals from that testimonial in seconds.
What you'll see
- Sentiment — positive / neutral / negative, with a score.
- Summary — a short summary of what the customer said.
- Authenticity Score — how genuine the testimonial reads, with supporting details.
- Transcript — for video testimonials, the full transcript, plus per-question transcripts when the customer answered several questions on video.
- Smart Tags — topic tags, each with a short explanation of why it applies.
- Key Highlights — the most quotable phrases from the testimonial.
How it's generated
Videos are transcribed with OpenAI's Whisper model. The transcript (for video) or text (for text testimonials) is then analyzed with OpenAI's GPT-4o mini, along with metadata such as the customer's name, company, role, and rating.
On Pro and Business, the analysis runs automatically when a testimonial is submitted through a form. For imported or older testimonials, click Run Full AI Analysis on this tab, or use Process all on the Overview tab for every unprocessed testimonial. If you edit the testimonial content, click Re-analyze at the top of the AI Insights tab to refresh the analysis.
Using insights in your workflow
- Smart tags appear among the testimonial's tags and can be used in the Tags filter on the Overview tab.
- Sentiment powers the Sentiment filter in the Overview Filters panel.
- Key highlights can be shown on a Wall of Love by turning on AI Highlights in the wall's Design tab.
Opt out
There is no setting to switch AI analysis off. It only runs on Pro and Business accounts: automatically for new form submissions, and on demand when you click Run Full AI Analysis, Re-analyze, or Process all.