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Conversion tracking

Updated

Short answer

Conversion tracking in VideoTestimonials is the Conversions tile on each space's Analytics tab. It counts the testimonials added to that space during the selected period and shows a conversion rate: that count divided by widget impressions. Pick the last 7 days, 30 days or 3 months. The Analytics tab does not measure sign-ups, purchases or revenue on your own website.

The Analytics page includes a Conversions metric — the number of new testimonials added to the space during the selected time period — alongside a calculated Conversion Rate (conversions ÷ impressions).

Where to find it

  1. Log in to your VideoTestimonials account.
  2. Open a space and click Analytics in the top tab bar.
  3. The Conversions tile sits alongside other top-level metrics. It shows the count of new testimonials and the conversion rate.

Related metrics

  • Impressions — total widget views.
  • Interactions — video plays started in widgets, plus engagement rate.
  • Media Engagement — total and average watch time on video testimonials.
  • Conversions — new testimonials added to the space, with conversion rate.

Setting the time frame

Use the time-range picker at the top right of the Analytics page. The default is Last 30 Days — change it to Last 7 Days, Last 30 Days, or Last 3 Months and the page updates immediately.

Filtering by source

Next to the time-range picker, the Source picker lists the UTM sources (utm_source values) recorded on your widget views. Choosing one doesn't change the headline numbers. For a per-source breakdown, use the Traffic Sources and Campaign Tracking tables lower on the page (Pro and Business).

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