Landing Page
A standalone web page designed for a specific marketing campaign with a single call-to-action.
A landing page is a standalone web page created specifically for a marketing or advertising campaign. It's where a visitor 'lands' after clicking a link in an email, ad, or social media post. Unlike general web pages, landing pages are designed with a single focused objective — known as a call to action (CTA). Landing pages are one of the highest-impact locations for testimonial placement. Research shows that adding testimonials to landing pages can increase conversion rates by 34%. Best practices include placing testimonials near the CTA, using video testimonials for emotional impact, showing testimonials from customers similar to the target audience, and including specific results and metrics.
Frequently Asked Questions
Where should testimonials go on a landing page?
Place your strongest testimonial near the hero section and scatter supporting ones throughout the page, especially close to your call-to-action buttons. Testimonials positioned right before or alongside a CTA address last-moment hesitation. Use video testimonials above the fold for maximum impact and text quotes near pricing or feature sections to reinforce specific claims.
How many testimonials should a landing page include?
Most high-converting landing pages feature 3-5 testimonials strategically placed throughout the page. One strong video or quote near the hero, one or two supporting the value proposition in the middle, and one near the final CTA. Too many testimonials can overwhelm visitors and dilute the page's focus. Quality and placement matter more than quantity.
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