Facebook Reviews

Facebook Reviews (now called Facebook Recommendations) allow customers to share their experiences with businesses directly on their Facebook Business Pages. In 2018, Facebook transitioned from a traditional star-rating system to a binary recommend/not recommend format with optional written feedback and tags. Despite the simplified rating, Facebook remains one of the most widely used review platforms due to its massive user base.

Facebook Recommendations carry unique social weight because they are tied to real personal profiles. When a user recommends a business, their friends and network can see the recommendation, creating organic social proof amplification that no other review platform offers. This peer-to-peer visibility makes Facebook recommendations particularly influential for local businesses, e-commerce, and consumer services.

The platform also surfaces business recommendations in Facebook Search, Marketplace, and local discovery features. Businesses with higher recommendation percentages and more active pages tend to rank better in Facebook's local search results.

Best practices include maintaining an active Facebook Business Page with regular posts, responding to every recommendation and comment, using Facebook's built-in review request features, and embedding Facebook reviews or your overall recommendation score on your website. For businesses already running Facebook ads, a strong recommendation profile improves ad credibility — prospects who see your ad can quickly check your page's reviews.

Facebook Recommendations integrate naturally with a broader social proof strategy. Repurposing positive Facebook recommendations as website testimonials (with permission) and sharing video testimonials on your Facebook page creates a mutually reinforcing credibility loop.