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The Welcome screen — form builder

Updated

Short answer

The Welcome page in a VideoTestimonials form greets customers right after the Rating page, or first if rating is off. Click its block in the form builder to edit the Page title, Message and Call to action button. On Starter and higher plans you can also upload or record an intro video, which appears beside the text. Turn the page off with its block toggle.

The Welcome screen is the first thing your customer sees after the Rating page (or the very first screen, if the Rating page is off). A good Welcome screen lifts your conversion rate more than any other single change.

Open the settings

Click WELCOME PAGE on the form canvas. The right sidebar exposes:

  • Page title — the headline. Keep it short. Second-person works best ("Share your experience with Acme").
  • Message — one line of supporting copy. Explain what they'll get or how long it'll take.
  • Call to action — the CTA button copy. Make it action-oriented ("Record a video", "Share my story").
  • Intro video — upload a video file or record a clip directly in the builder (Starter plan and up). The poster image is auto-generated from the first frame.

Tips for higher conversion

  • Under 15 words in the Message. More than that and people bounce.
  • A 20–30 second founder video outperforms everything else.
  • Set expectations in the message — "Takes 60 seconds" or "Just 2 questions".
  • Design (accent color, fonts, logo) is set at the form level in the sidebar's Design mode, not per-page.

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Forms overview

Forms collect video and text testimonials. Create, edit, duplicate or delete them in Dashboard → Forms; each form gets its own public link.

Collect video testimonials

Customers record video in their browser from your form link, with no app or account. Set Response Types and video length in the form's Settings tab.

Collect text testimonials

Every form accepts written answers. Set Response Types to Text only in the form's Settings tab to hide video, then share the form link.

Add custom questions to your form

Click Add Question in the form builder and pick a type. Short text, long text and yes/no are free; Dropdown needs Starter, NPS and Checkboxes need Pro.