The Welcome screen is the first thing your customer sees when they open your collection link. A good Welcome screen lifts your conversion rate more than any other single change.
Open the settings
Click WELCOME PAGE on the form canvas. The right sidebar exposes:
- Page title — the headline. Keep it short. Second-person works best ("Share your experience with Acme").
- Message — one line of supporting copy. Explain what they'll get or how long it'll take.
- Call to action — the CTA button copy. Make it action-oriented ("Record a video", "Share my story").
- Intro video — upload a video file or record a clip directly in the builder. The poster image is auto-generated from the first frame.
Tips for higher conversion
- Under 15 words in the Message. More than that and people bounce.
- A 20–30 second founder video outperforms everything else.
- Set expectations in the message — "Takes 60 seconds" or "Just 2 questions".
- Design (accent color, fonts, logo) is set at the form level in the Design tab, not per-page.